Historically, tracking offline ROI has been a pain-point for many advertisers. Advertisers have needed help targeting specific locations and tracking foot traffic from one location to another location. How can ATF help? Our geofencing technology can help you focus your marketing dollars on locations where your consumers are visiting. We can track foot traffic from […]
Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first
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Before we dive in, programmatic marketing is using technology to target specific, hyper-targeted users (behaviorally, demographically, or geographically) that will help advertisers meet their end goal across display, native, CTV, audio, and video formats. Adsense in 2013 I recall sitting in a conference nearly a decade ago, hearing about the new hottest thing – “programmatic
Programmatic in 2021 Read More »
Since it’s a new year, many of us are contemplating the goals we want to set for ourselves in 2021. Every year, without fail, I set goals. No excuses. I read a book called “The Compound Effect” by Darren Hardy which helped get me in the right mindset for goal setting. It’s always nice to
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