Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers. […]
CTV for Local Advertisers Read More »
Are you looking to expand your advertising reach and tap into a rapidly growing audience? Consider Connected TV advertising. With more and more consumers cutting the cord and shifting to streaming services, Connected TV offers an exciting opportunity for businesses to reach a captive and engaged audience. Take advantage of the power of TV advertising
October is seen as kick-off for the last quarter of the year, driven by the holiday season shopping frenzy. Not only is October the start of the busiest season for retailers, but it offers the final push for audience testing and optimizations to make sure campaigns are as efficient as possible. What Did We See
Expand Revenue Potential in Q4 with Programmatic Behavior Targeting Read More »
What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the
Invaluable Data Is At Your Fingertips Read More »
Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first
Top 3 Reasons to Run TV Alongside Digital Ads Read More »
