A Case Study of Disney and Unified ID 2.0 With the planned deprecation of third-party cookies next year, big publishers like Disney and Paramount have been exploring alternative identity solutions like Unified ID 2.0 (UID2). The Trade Desk, which developed the program, has successfully signed up a host of partners to support UID 2.0. However, […]
Geofencing is the tool for targeting potential customers by location that could revolutionize your marketing strategy. In case you aren’t sure what exactly geofencing is yet, it’s a location-based targeting technique that uses GPS, Wi-Fi, or cellular data to create a virtual boundary around a physical location. This boundary can be as small as a
Quick Guide To Geofencing Strategies for SMB Businesses Across Industries Read More »
The world of digital advertising is evolving at breakneck speeds, with programmatic advertising emerging as a leading force in media spending and opportunities. The industry is being reshaped by privacy legislation. As a result, spend is shifting into environments where advertisers have more data and more control. Programmatic advertising offers precisely that, which is why
