Geofencing works by creating a virtual boundary around a physical location using GPS, RFID, Wi-Fi, or cellular data). Once created, an advertiser is able to build an audience of users that enter that virtual boundary with any location data sharing activated on their phones. Then while they’re in the geofence, or up to 30 days […]
What is Geofencing? Read More »
Geofencing is the tool for targeting potential customers by location that could revolutionize your marketing strategy. In case you aren’t sure what exactly geofencing is yet, it’s a location-based targeting technique that uses GPS, Wi-Fi, or cellular data to create a virtual boundary around a physical location. This boundary can be as small as a
Quick Guide To Geofencing Strategies for SMB Businesses Across Industries Read More »
