Josh Aston

Google DSP

Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies

Display, Google, Programmatic, Uncategorized /

One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we […]

Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies Read More »

Beyond Google's FLoC

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?

Google, Performance, Programmatic, Uncategorized /

In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like? Read More »

ChatFunnels

Podcast Edition – Chatfunnels – An Essential Intro to Programmatic Advertising with Josh Aston

Uncategorized /

Join Josh Aston as he talks with Billy Bateman @ Chatfunnels about how programmatic is different from traditional marketing and how to make your programmatic strategy effective. https://chatfunnels.com/podcast/essential-intro-programmatic-advertising-josh-aston-digital-conversations/

Podcast Edition – Chatfunnels – An Essential Intro to Programmatic Advertising with Josh Aston Read More »

Podcast Edition – Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets

Small Business /

How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price? Join ATF’s Josh Aston on the Grunt Workers, LLC Show for a discussion around how to make it happen. https://www.buzzsprout.com/1522396/8389169-discover-one-smart-way-that-small-businesses-can-compete-against-enterprise-ad-budgets

Podcast Edition – Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets Read More »

Why Competitor Conquesting Works (& Tips)

Conquesting, Programmatic /

Conquesting has been around for centuries. The Aztecs, Incas, Egypt, Babylonia all were actively conquesting at times throughout their reign. Conquesting, in advertising, is deploying an advertisement for products or services adjacent to editorial content, searches, or ads of a competitor.  In ancient times, conquesting was popular because civilizations had spent a significant amount of

Why Competitor Conquesting Works (& Tips) Read More »