There are so many targeting options in programmatic. When we share the targeting options that we can offer through programmatic, the problem is not usually that people are disenchanted with those options. Actually, most people we share programmatic targeting options are a bit overwhelmed and are not sure where to start within programmatic. Many people […]
3 Ways to Get Started in Programmatic Read More »
Many direct response marketers cringe when they hear the word “branding”. Many DR marketers think that “brand awareness” is synonymous with “wasteful” or “undisciplined/unmeasured spend”. I get it. I’ve been there. I’ve been in extreme direct response marketing leadership roles for the good part of 18 years. When I say direct response marketing, I am
The Vital Role of Brand Awareness in Direct Response Read More »
Many are often confused by what native advertising is OR what they can do to set-up native-oriented creative. We will cover: What native advertising is Why native advertising can work so well A fairly-universal advertising approach you can take to test native advertising First, let’s talk about native advertising. The easiest way to define native
What Are Native Ads + A Proven Approach Read More »
Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first
Top 3 Reasons to Run TV Alongside Digital Ads Read More »
Before we dive in, programmatic marketing is using technology to target specific, hyper-targeted users (behaviorally, demographically, or geographically) that will help advertisers meet their end goal across display, native, CTV, audio, and video formats. Adsense in 2013 I recall sitting in a conference nearly a decade ago, hearing about the new hottest thing – “programmatic
Programmatic in 2021 Read More »
What is programmatic in 2021? As we speak with many business leaders or marketing managers, I would say the majority are not sure what programmatic means in terms of targeting OR have incomplete knowledge of the capabilities possible with this practical approach in marketing. Programmatic – technology that uses automation to help marketers make online ad
What is programmatic in 2021? Read More »
We were having a spirited conversation a few days ago, “What does it mean to be “experts of programmatic”? It can probably mean many things to a lot of people, but what does it mean to the team at Above The Fold? It means solving challenging problems for our clients. It means shedding light on
Experts of Programmatic Read More »
Marketing copy can be hard to come up with on the fly. Suddenly you need to create an ad for Google, a television spot, or the latest native ad piece but your creativity seizes up. This solution sounds too easy, but it’s especially effective. The best part is that the ad copy this produces isn’t
Marketing Copy Hack Read More »
These two tips will dramatically increase your chances of achieving your goals. We all know the drill, with the new year inevitably comes reflection. Most of us will aspire to create goals that center around our personal and professional growth. I’ve probably gone through this process almost every year of my life since I was
2 Simple Goal Hacks for 2020 (And A Major Myth Debunked) Read More »
A recent study showed that just 3 out of 10 people feel happy with their lives, meaning 70% are not happy! Paying off debt, making a career change, pushing for that next promotion, starting a family. We all likely have decisions we think about often, but have stalled out on. There are also times we
The Danger In Comfort – 3 Questions To Ask Yourself Read More »
