Are you using Google Analytics as your only form of online marketing tracking and attribution? If so, I beg of you – please read this article and research some other options. I talk to marketers every day that are still using Google Analytics as their only method to track all of their marketing performance. These […]
Stop Using Google Analytics For Attribution Read More »
The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech
Advertising in Walled Gardens – The Only Way? Read More »
Many direct response marketers cringe when they hear the word “branding”. Many DR marketers think that “brand awareness” is synonymous with “wasteful” or “undisciplined/unmeasured spend”. I get it. I’ve been there. I’ve been in extreme direct response marketing leadership roles for the good part of 18 years. When I say direct response marketing, I am
The Vital Role of Brand Awareness in Direct Response Read More »
