Conquesting

geofence advertising

Quick Guide To Geofencing Strategies for SMB Businesses Across Industries

Conquesting, event geofencing, Geofence, location targeting /

Geofencing is the tool for targeting potential customers by location that could revolutionize your marketing strategy. In case you aren’t sure what exactly geofencing is yet, it’s a location-based targeting technique that uses GPS, Wi-Fi, or cellular data to create a virtual boundary around a physical location. This boundary can be as small as a […]

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Why Competitor Conquesting Works (& Tips)

Conquesting, Programmatic /

Conquesting has been around for centuries. The Aztecs, Incas, Egypt, Babylonia all were actively conquesting at times throughout their reign. Conquesting, in advertising, is deploying an advertisement for products or services adjacent to editorial content, searches, or ads of a competitor.  In ancient times, conquesting was popular because civilizations had spent a significant amount of

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