In a recent webinar with BrandLive and eMarketer, three analysts explored current B2B trends and their predictions for the vertical. Predictions centered heavily around the utilization of Artificial Intelligence and how that would impact data quality, brand equity and marketing strategies. Below we highlighted a few of the key highlights, and you can watch the […]
B2B Marketing Trends – AI And Programmatic Media Read More »
Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of
Are You Reaching Your Ideal Customers Beyond Google and Facebook? Read More »
In the midst of the impending cookie deprecation era, there is a distinct sense of excitement that permeates the dynamic realm of digital marketing, as eloquently expressed by Grant Whitmore. As the industry counts down to the anticipated implementation of blocking by Google on January 4th, 2024, it confronts challenges but also stands at the
Golden Opportunity in the Era of Cookie Deprecation – A Call for UID Read More »
Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least 22% more conversions? Today, let’s take the time to explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance.
A True Media Mix in Performance Marketing Read More »
At Above the Fold, our audience targeting solutions are uniquely built to enable highly localized planning, execution and attribution. In this blog, we’re going to be taking a bit of a deep dive into these questions: KEYWORD-LEVEL SEARCH RETARGETING In a nutshell, keyword expansion is when you expand your keyword list for your SEM (search
What is Keyword-Level Search Retargeting? Read More »
Programmatic advertising has become an essential component of digital marketing for senior living operators. By leveraging data and automation, programmatic allows providers to precisely target ads to motivate high-intent prospects. As competition for residents increases, facilities that effectively use programmatic enjoy a strategic advantage in driving leads and tours. What is Programmatic Advertising? Programmatic advertising
Leveraging Programmatic Advertising to Reach Senior Living Prospects Read More »
Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing
Why You Should Integrate Programmatic Into Your Performance Marketing Strategy Read More »
In a recent episode of Curb Appeal, host Rachel Gombosch sat down with Julianne Martin, co-founder of Above the Fold, a digital marketing and programmatic advertising agency. While the episode’s content was certainly intriguing, the conversation brought to light a profound shift in the world of real estate marketing that’s worth exploring further. Martin’s agency,
Programmatic Advertising: The Future of Real Estate Marketing Read More »
Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers.
CTV for Local Advertisers Read More »
The explosive growth of Connected TV (Referred to as CTV or OTT) helps solve a major problem for marketers – reaching their target audience in a highly effective and personalized way. With the rise of programmatic advertising and the emergence of AVODs (Read on to learn about AVODs), CTV has become a highly effective platform
The Explosive Growth of Connected TV (CTV) Read More »
