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Why CTV and Digital Audio Are the Safest Bets for Advertisers Amid 2025 Tariffs

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Disclaimer: Tariff regulations are subject to frequent changes, and their economic impact can vary based on timing and scope. While the insights shared in this post reflect current trends and programmatic opportunities, some details may shift as new tariffs are introduced or revised. The overarching strategies remain relevant, though specific outcomes may differ depending on the […]

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Podcast Edition: Smart Ads, Bigger Impact: How Programmatic Advertising Transforms Marketing

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Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and

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Navigating the Post-Cookie World: Why Marketing Mix Modeling is the Key to Holistic Performance Tracking

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The deprecation of cookies has upended the world of digital marketing, and the ripple effects are undeniable. Marketers relying on Google Analytics (GA4) for tracking have grappled with a system many describe as “clunky” at best. The shift has forced teams to rethink how they gather and interpret performance data, often turning to back-end systems

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Move Over For CTV! Social Media and Google Growth Is Slowing in Political Ads

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In the fast-paced world of political advertising, there’s a new star rising rapidly, and it’s not social media or Google—it’s Connected TV (CTV). As we dive deeper into the digital age, how political campaigns connect with voters is evolving, and CTV is leading the charge into the 2024 election cycle. The Shift to CTV While

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Maximizing Impact with Context-Based Campaigns

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In today’s fast-evolving digital landscape, marketers continually seek innovative strategies to connect meaningfully with audiences. Contextual targeting has shown to be among the most durable and effective of these strategies. This strategy focuses on providing ads based on the material viewed rather than the viewer’s previous behavior. Such an approach is essential since it ensures

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The Big Play: The Power of Advertising Alongside Live Sports Streaming

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In the dynamic realm of media, one trend stands out as a true game-changer: live sports streaming. It’s not just a trend; it’s a revolution reshaping how advertisers connect with audiences. At the forefront of this revolution is Connected TV (CTV), capturing hearts and screens worldwide with its unbeatable live sports offerings. A staggering 90%

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The Power of Identity: How CTV Is Winning the Ad Game with Verified Data and The Trade Desk’s UID 2.0 Solution

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The Rise of CTV in a Cookie-less World As the industry braces for a cookie-less future, Connected TV (CTV) emerges as a beacon of change, providing a solution that adapts to and develops in the new digital engagement standards. The key to CTV’s current and future success? Verified identity. The Power of Verified Data A

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Shaping the Future: The Rise of Connected TV in Advertising

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A major shift is happening in advertising and it’s clear that Connected TV (CTV) is leading the way. With technological advancements and changes in how people watch TV, advertisers are quickly moving toward CTV, seeing its incredible potential to reach and connect with audiences better than traditional TV. The 2024 Connected TV Report by The

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Targeting High Net Worth Individuals: Above The Fold’s Blueprint for Elevating a Real Estate Investment Fund

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Companies that need to reach high net worth individuals often have difficulty finding the right audience at scale while maintaining strategic messaging across channels. Traditional channels like Facebook and Google have heavily restricted targeting based on demographics like income, but these same restrictions are not necessary in programmatic advertising. In this case study we illustrate

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Unlocking Success: How a Dental Software Company Leveraged CTV Advertising for Growth

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In the ever-evolving landscape of B2B software advertising, finding the right audience at scale while maintaining strategic messaging across channels can be a daunting task. This case study highlights a success story that exemplifies effective strategies for overcoming these challenges. The case study revolves around an enterprise dental-focused software provider that approached Above The Fold

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