Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and […]
The deprecation of cookies has upended the world of digital marketing, and the ripple effects are undeniable. Marketers relying on Google Analytics (GA4) for tracking have grappled with a system many describe as “clunky” at best. The shift has forced teams to rethink how they gather and interpret performance data, often turning to back-end systems
In the fast-paced world of political advertising, there’s a new star rising rapidly, and it’s not social media or Google—it’s Connected TV (CTV). As we dive deeper into the digital age, how political campaigns connect with voters is evolving, and CTV is leading the charge into the 2024 election cycle. The Shift to CTV While
Move Over For CTV! Social Media and Google Growth Is Slowing in Political Ads Read More »
In today’s fast-evolving digital landscape, marketers continually seek innovative strategies to connect meaningfully with audiences. Contextual targeting has shown to be among the most durable and effective of these strategies. This strategy focuses on providing ads based on the material viewed rather than the viewer’s previous behavior. Such an approach is essential since it ensures
Maximizing Impact with Context-Based Campaigns Read More »
In the dynamic realm of media, one trend stands out as a true game-changer: live sports streaming. It’s not just a trend; it’s a revolution reshaping how advertisers connect with audiences. At the forefront of this revolution is Connected TV (CTV), capturing hearts and screens worldwide with its unbeatable live sports offerings. A staggering 90%
The Big Play: The Power of Advertising Alongside Live Sports Streaming Read More »
The Rise of CTV in a Cookie-less World As the industry braces for a cookie-less future, Connected TV (CTV) emerges as a beacon of change, providing a solution that adapts to and develops in the new digital engagement standards. The key to CTV’s current and future success? Verified identity. The Power of Verified Data A
A major shift is happening in advertising and it’s clear that Connected TV (CTV) is leading the way. With technological advancements and changes in how people watch TV, advertisers are quickly moving toward CTV, seeing its incredible potential to reach and connect with audiences better than traditional TV. The 2024 Connected TV Report by The
Shaping the Future: The Rise of Connected TV in Advertising Read More »
Companies that need to reach high net worth individuals often have difficulty finding the right audience at scale while maintaining strategic messaging across channels. Traditional channels like Facebook and Google have heavily restricted targeting based on demographics like income, but these same restrictions are not necessary in programmatic advertising. In this case study we illustrate
In the ever-evolving landscape of B2B software advertising, finding the right audience at scale while maintaining strategic messaging across channels can be a daunting task. This case study highlights a success story that exemplifies effective strategies for overcoming these challenges. The case study revolves around an enterprise dental-focused software provider that approached Above The Fold
Unlocking Success: How a Dental Software Company Leveraged CTV Advertising for Growth Read More »
It’s essential in digital advertising to understanding and responding to your target audience’s daily behaviors is key. Let’s embark on a journey through a consumer’s typical day and discover how a well-rounded media plan can transform your brand’s reach and impact. A Day in the Life of Your Consumer Imagine a day in the
The Perfect Performance Marketing Media Mix Read More »
