Are you looking to expand your advertising reach and tap into a rapidly growing audience? Consider Connected TV advertising. With more and more consumers cutting the cord and shifting to streaming services, Connected TV offers an exciting opportunity for businesses to reach a captive and engaged audience. Take advantage of the power of TV advertising and reach your target audience through their favorite streaming platforms. Discover the benefits and how you can get started with our expert guidance.
The traditional TV subscription model is rapidly becoming a thing of the past. According to Statista, households relying on traditional TV are expected to be in the minority by the end of the year. Marketers must adapt and turn their attention to Connected TV advertising to reach the majority of U.S. households and their target audience. With cord-cutting on the rise, now is the time to revamp your TV advertising strategy with the help of programmatic to stay ahead of the curve.
The shift to streaming services is changing the TV advertising game. To stay ahead, you need a partner who understands the new landscape. That’s where Above the Fold comes in. Our programmatic CTV solutions deliver effective, targeted advertising to reach your audience where they are.
Our Addressable CTV solution leverages advanced technology to access over 126 million U.S. households, target high-impact audiences, and measure success through online and offline attribution tools. With ATF, you can take advantage of the full power of programmatic advertising to reach your desired audience on their TVs and streaming devices. Make the most of this opportunity with the support of an expert.
Reach Over 126 Million Households with Superior Targeting and Advanced Attribution with Addressable CTV Solutions
Through ATF’s Addressable CTV solution, we offer TV advertising at home with massive reach, superior targeting, and advanced attribution. First, we use our addressable technology to tap into over 126 million U.S. households. Then, we apply various targeting techniques to create and reach those high-impact audiences. Finally, we measure success with online and offline attribution tools.
Programmatic advertising allows advertisers to focus on their desired targeted audiences and reach them on their TVs and other streaming devices.
Don’t complicate linear TV buys when expanding to CTV. We can help avoid duplicating efforts while maximizing returns. We can exclude linear TV subscribers from the CTV buy, and only focus CTV budget to those that can not be reached with linear TV ads.
Reach Your Target Audience with Addressable CTV Solutions
Viewership hours have been drifting from classic television to Connected TV (CTV) and over-the-top (OTT) outlets. Advertisers need to shift towards media that users are actively engaging in, but in a way that is targeted and cost-effective.
Programmatic advertising allows advertisers to zero in on their desired targeted audiences and reach them on their TVs as well as other devices they utilize. By adding CTV advertising to your marketing mix, you have the opportunity to reach your desired audiences right in their homes, at a relatively low cost.
Expanding to CTV advertising is a must for B2C and B2B advertisers looking to reach their target audiences in today’s digital landscape. Don’t miss out on this opportunity to connect with your audience and drive real results.
Looking for a Media Plan on utilizing Connected TV to reach your target audience and diversify your marketing channels? Contact Us for a quick chat and we’ll deliver a free media plan specific for your company.