Are you using Google Analytics as your only form of online marketing tracking and attribution? If so, I beg of you – please read this article and research some other options. I talk to marketers every day that are still using Google Analytics as their only method to track all of their marketing performance. These […]
Stop Using Google Analytics For Attribution Read More »
What Is Multi-Channel Marketing? Multi-channel is having a unified message across all channels and consciously utilizing multiple marketing channels to promote your brand and engage with consumers. Customers have different preferences, and you give them that option. That sounds like more work than single-channel marketing. Depending on how you approach it, it can be. But
The Data Behind Running Multiple Channels Read More »
Quick Backstory This past summer, as we were all battling COVID and the COVID quarantine, we were able to head to Southern Utah in a COVID-safe way. We had a guide, but he had a system fine-tuned on how to hike in the outdoors (very remote). It was a much-needed break. We went to one
3 Large Problems in 2021 Marketing Read More »
The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech
Advertising in Walled Gardens – The Only Way? Read More »
