May 2022

targeted political advertising

Programmatic Advertising Built for the Fast Pace and Personalization of Politics

Audience Targeting, Awareness, Demographic, Geofence /

According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about […]

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Google Search Mobile

Using Programmatic Advertising To Drive Brand Demand To PPC Campaigns

Google, Search /

Successfully scaling an organization requires more than simply capturing demand. In order to build a brand of meaningful size, it is important to consider all areas of the funnel – upper funnel marketing (Awareness), the middle of the funnel (Interest), and the lower part of the funnel (Convert). Is it enough to rely on one

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