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Boost Your Programmatic CTV Campaigns with These 3 Proven Strategies

Connected TV, Programmatic, Targeting /

Connected TV (CTV) has emerged as a powerful medium, offering brands an unprecedented opportunity to reach highly engaged audiences. However, as with any digital platform, success in CTV requires a strategic approach. Here, we outline three essential strategies to elevate your next programmatic CTV campaign and maximize your advertising impact. 1. Embrace Audience Segmentation and […]

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The Rising Costs of CPCs and the Threat of Temu in Digital Advertising

Digital Marketing, Programmatic, Targeting /

Introduction Many clients and agencies are experiencing a rise in cost per click (CPCs) on Google and Facebook. This trend has made it more challenging for businesses to maintain profitability and achieve their advertising goals. At the same time, Temu, an emerging player in the e-commerce sector, is becoming a growing threat to established businesses.

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The Power of Recency & Frequency: The Basics for Programmatic

Analytics, Performance, Programmatic, Targeting /

In the dynamic realm of programmatic advertising, where algorithms and data analytics dictate ad placements in real time, the strategic interplay between frequency and recency emerges as a cornerstone of campaign success. As marketers navigate the ever-evolving digital landscape, understanding how to wield the power of frequency and recency becomes pivotal. These metrics not only

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How Attribution Can Impact Insights In Programmatic Media

Analytics, Marketing, Programmatic, touchpoint /

In the ever-evolving digital marketing landscape, the importance of understanding and evaluating ad performance cannot be overstated. However, the traditional approach of relying solely on last-click attribution to measure success can be remarkably limiting, especially in the context of programmatic media. Last-click attribution, a model that assigns full credit for a conversion to a user’s

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Real-Time Bidding (RTB): What Marketers Need to Know

Analytics, Marketing, Performance, Programmatic, Targeting /

Real-time bidding (RTB) has revolutionized the landscape of programmatic marketing and the entire media mix, offering advertisers unparalleled flexibility and efficiency in reaching their target audiences. At its core, RTB is an auction-based method that allows advertisers to bid on individual ad impressions in real time, enabling them to optimize their campaigns dynamically. This real-time

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Move Over For CTV! Social Media and Google Growth Is Slowing in Political Ads

Uncategorized /

In the fast-paced world of political advertising, there’s a new star rising rapidly, and it’s not social media or Google—it’s Connected TV (CTV). As we dive deeper into the digital age, how political campaigns connect with voters is evolving, and CTV is leading the charge into the 2024 election cycle. The Shift to CTV While

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Maximizing Impact with Context-Based Campaigns

Uncategorized /

In today’s fast-evolving digital landscape, marketers continually seek innovative strategies to connect meaningfully with audiences. Contextual targeting has shown to be among the most durable and effective of these strategies. This strategy focuses on providing ads based on the material viewed rather than the viewer’s previous behavior. Such an approach is essential since it ensures

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