Jessica Chase

Leveraging Programmatic Advertising to Reach Senior Living Prospects

Programmatic /

Programmatic advertising has become an essential component of digital marketing for senior living operators. By leveraging data and automation, programmatic allows providers to precisely target ads to motivate high-intent prospects. As competition for residents increases, facilities that effectively use programmatic enjoy a strategic advantage in driving leads and tours. What is Programmatic Advertising? Programmatic advertising […]

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Experts

Why You Should Integrate Programmatic Into Your Performance Marketing Strategy

Ads, Digital Marketing, Marketing, Programmatic /

Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing

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Programmatic Advertising: The Future of Real Estate Marketing

Digital Marketing, location targeting, Marketing, Programmatic, Targeting /

In a recent episode of Curb Appeal, host Rachel Gombosch sat down with Julianne Martin, co-founder of Above the Fold, a digital marketing and programmatic advertising agency. While the episode’s content was certainly intriguing, the conversation brought to light a profound shift in the world of real estate marketing that’s worth exploring further. Martin’s agency,

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CTV for Local Advertisers

Connected TV, Digital Marketing, Marketing, Programmatic, TV /

Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers.

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The Importance of Equitable Advertising

Ads, Equitable Advertising /

In today’s fast-paced and interconnected world, advertising plays an influential role in shaping society’s perceptions, attitudes, and behaviors. As marketers, it is our responsibility to not only captivate audiences but also represent fairness, inclusivity, and diversity in our campaigns. This article aims to shed light on the significance of equitable advertising, exploring how it not

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Expanding Horizons: Exploring the Diverse Ad Formats of Programmatic Advertising for B2B Marketers

Ad Formats /

B2B marketers face a common challenge: how to effectively reach their target individuals and companies amidst the overwhelming sea of online advertising options. While display retargeting has long been a go-to strategy for businesses, there is a prevailing misconception that programmatic advertising merely revolves around this format.  However, programmatic advertising is a multifaceted and comprehensive

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Harnessing B2B Behavioral Targeting with Programmatic Advertising

Behavioral Targeting /

In the realm of B2B marketing, the ability to target users who are actively searching for services, researching competitors, or displaying relevant behaviors is a game-changer. Traditionally, B2B marketers have faced challenges in reaching their desired audience in a timely and effective manner. Waiting for potential customers to log in to platforms like LinkedIn to

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Mastering B2B Demographic Targeting with Programmatic Advertising

Demographic /

In the dynamic world of B2B advertising, reaching the right individuals with tailored messaging is crucial for campaign success. While platforms like LinkedIn have long been a staple for B2B marketers, solely relying on them for audience targeting limits the potential for reaching a broader and more diverse pool of prospects. With LinkedIN ads you

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Targeting B2B Audiences by Location: Unlocking Opportunities with Programmatic Advertising

location targeting /

In the realm of B2B advertising, location targeting has emerged as a powerful tool to connect with the right audience in the right place. Programmatic advertising offers a range of options to target B2B audiences based on their work locations, residential areas, and even specific addresses. This article will delve into the benefits and needs

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Navigating B2B User Personas and Journeys: The Key to Effective Digital Advertising

Audience Targeting, Digital Marketing, Targeting /

In the realm of advertising, particularly in the B2B landscape, understanding and defining your audience is a critical first step. B2B marketing presents unique challenges, as it requires targeting a specific and discerning audience that can greatly impact the success of your product or service.  By gaining a deep understanding of this audience, you can

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