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Agentic AI vs. Programmatic: What Marketers Need to Know in 2026

Leave a Comment / Ads, AI, Digital Marketing, Marketing, Programmatic, Targeting /

Digital advertising is changing quickly, and two terms you may start hearing are programmatic advertising and Agentic AI. If you’re new to programmatic, don’t worry—these ideas sound complex but are easier to understand than they seem. This article explains both in simple terms and shows why they matter for everyday marketing campaigns. Programmatic advertising is […]

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Fueling Small Business Growth with Programmatic Advertising

Ads, Connected TV, Marketing, Measurement, Programmatic, Targeting /

We’re excited to share that Jessica Chase, CEO of Above the Fold, was a featured speaker at Big Red Jelly’s Small Business Success Series, a live event designed to help founders and growth-minded teams reflect on the past year and plan strategically for the year ahead. Hosted by Big Red Jelly, the Small Business Success

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Programmatic Growth Strategy for Long Sales Cycles

Ads, Connected TV, Digital Marketing, Marketing, Programmatic, Targeting /

When marketing to enterprise-level organizations, the road to conversion is rarely short. Long sales cycles—often stretching 9 to 12 months—require consistent engagement, message reinforcement, and precise targeting to keep potential buyers interested from the initial impression to the final contract. For one leading workforce safety technology provider, this challenge required a partner that could deliver

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Programmatic Retail Growth Strategy: Bridging Digital Engagement and In-Store Sales

Ads, Marketing, Performance, Programmatic, Targeting /

In today’s omnichannel retail environment, consumers rarely follow a straight path to purchase. They research products online, compare prices on mobile devices, and often complete their transactions in physical stores. For brands with nationwide retail partners, the challenge lies in connecting these digital touchpoints to real-world sales performance. A premium nutritional supplement brand faced this

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Why Premium Inventory Is Essential for Successful Programmatic Campaigns

Ads, Digital Marketing, Marketing, Performance, Programmatic, Targeting /

Premium inventory refers to advertising placements that are considered top-tier due to factors such as the quality of the publisher, the environment in which the ads appear, guaranteed visibility, and audience relevance. Prestigious websites, popular streaming services, and well-known digital properties typically reserve this inventory to attract desirable and engaged audiences. Programmatic guaranteed deals exemplify

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Podcast Edition: Agentic Shift with David Rodnitzky

Ads, Audience Targeting, Digital Marketing, Marketing, Measurement, Performance, Programmatic, Targeting /

We’re excited to share that Jessica Chase, CEO of Above the Fold, recently appeared on Agentic Shift, hosted by David Rodnitzky—founder of 3Q Digital and a leading advisor to marketing agency founders. In this episode, Jessica dives into the transformative impact of programmatic advertising on modern marketing strategy. Agentic Shift is a go-to resource for

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The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback

Ads, Analytics, Behavioral Targeting, Connected TV, Data Targeting, Digital Marketing, Display, Programmatic /

In the fast-paced world of digital advertising, even the most successful companies can encounter unexpected challenges. The Trade Desk, a prominent demand-side platform (DSP), recently faced such a challenge when it reported a revenue shortfall for the fourth quarter of 2024—its first miss since going public in 2016. This development has raised concerns among investors

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Podcast Edition: Smart Ads, Bigger Impact: How Programmatic Advertising Transforms Marketing

Ad Formats, Ads, Analytics, Awareness, Connected TV, Data Targeting, Digital Marketing, Marketing, Programmatic, Real-Time Bidding, Real-Time Bidding, SSPs, Uncategorized /

Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and

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Spotify’s New Ad Exchange: A Game Changer for Digital Advertising

Ads, Marketing, Programmatic, Spotify Ad Exchange, SSPs, Targeting /

Key Takeaways Spotify has introduced a new platform, developed in collaboration with The Trade Desk, that allows advertisers to connect directly with its advertising inventory. Above The Fold has access to this platform, which simplifies the advertising process on Spotify and helps reduce costs. The new system caters to providing accessibility to Spotify inventory using

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The Impact of Google’s Search Ruling on Advertisers and the Future of Digital Advertising

Ads, Marketing, Programmatic, Targeting /

The recent ruling regarding Google Search has stirred conversations across the digital marketing and advertising industries, signaling potential shifts in the digital advertising landscape. Google’s influence on the way we navigate the internet is undeniable. As the dominant search engine, it is a gateway for millions of users seeking information, products, and services daily. However,

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