Digital Marketing

The Evolution of Ad Spending: A Closer Look at US Offline vs. Online Ad and Marketing Trends for 2023 & 2024

Ad Formats, Analytics, Demographic, Digital Marketing, Experts, Performance, Programmatic, Targeting /

In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite […]

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The Future of CTV: Powered by Commerce Media Data

Analytics, Artificial Intelligence, Audience Targeting, Connected TV, Data Targeting, Demographic, Digital Marketing, Marketing, Programmatic, Targeting /

The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights

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Unlocking the Power of Advanced Marketing Measurement

Analytics, Digital Marketing, Programmatic /

Harnessing Advanced Marketing Measurement Techniques for Success Today’s marketers have more opportunities than ever to capture consumers’ attention. However, the more opportunities marketers pursue, the more difficult it becomes to understand which campaigns are efficiently driving sales and which are lagging behind. The three methods of advanced marketing measurement – incrementality testing, data-driven attribution, and

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The Rising Costs of CPCs and the Threat of Temu in Digital Advertising

Digital Marketing, Programmatic, Targeting /

Introduction Many clients and agencies are experiencing a rise in cost per click (CPCs) on Google and Facebook. This trend has made it more challenging for businesses to maintain profitability and achieve their advertising goals. At the same time, Temu, an emerging player in the e-commerce sector, is becoming a growing threat to established businesses.

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Are You Reaching Your Ideal Customers Beyond Google and Facebook?

Ad Formats, Audience Targeting, Awareness, Demographic, Digital Marketing, Marketing, Measurement, Performance, Programmatic /

Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of

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Golden Opportunity in the Era of Cookie Deprecation – A Call for UID

Ads, Artificial Intelligence, Awareness, Cookies, Digital Marketing, Marketing, Measurement, Performance, Programmatic, Targeting, Unified ID /

In the midst of the impending cookie deprecation era, there is a distinct sense of excitement that permeates the dynamic realm of digital marketing, as eloquently expressed by Grant Whitmore. As the industry counts down to the anticipated implementation of blocking by Google on January 4th, 2024, it confronts challenges but also stands at the

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A True Media Mix in Performance Marketing

Ad Formats, Ads, Awareness, Digital Marketing, Google, Marketing, Measurement, Performance, Programmatic /

Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least  22% more conversions? Today, let’s take the time to  explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance.

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Programmatic Out-of-Home Ad Spending Takes Off in the US

Ad Formats, Ads, Awareness, Digital Marketing, Marketing, Measurement, Performance /

As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to

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Experts

Why You Should Integrate Programmatic Into Your Performance Marketing Strategy

Ads, Digital Marketing, Marketing, Programmatic /

Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing

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Programmatic Advertising: The Future of Real Estate Marketing

Digital Marketing, location targeting, Marketing, Programmatic, Targeting /

In a recent episode of Curb Appeal, host Rachel Gombosch sat down with Julianne Martin, co-founder of Above the Fold, a digital marketing and programmatic advertising agency. While the episode’s content was certainly intriguing, the conversation brought to light a profound shift in the world of real estate marketing that’s worth exploring further. Martin’s agency,

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