Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and […]
As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels
Drive More Customers with Connected TV and Smart Marketing Read More »
In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite
The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights
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Harnessing Advanced Marketing Measurement Techniques for Success Today’s marketers have more opportunities than ever to capture consumers’ attention. However, the more opportunities marketers pursue, the more difficult it becomes to understand which campaigns are efficiently driving sales and which are lagging behind. The three methods of advanced marketing measurement – incrementality testing, data-driven attribution, and
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Introduction Many clients and agencies are experiencing a rise in cost per click (CPCs) on Google and Facebook. This trend has made it more challenging for businesses to maintain profitability and achieve their advertising goals. At the same time, Temu, an emerging player in the e-commerce sector, is becoming a growing threat to established businesses.
The Rising Costs of CPCs and the Threat of Temu in Digital Advertising Read More »
Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of
Are You Reaching Your Ideal Customers Beyond Google and Facebook? Read More »
In the midst of the impending cookie deprecation era, there is a distinct sense of excitement that permeates the dynamic realm of digital marketing, as eloquently expressed by Grant Whitmore. As the industry counts down to the anticipated implementation of blocking by Google on January 4th, 2024, it confronts challenges but also stands at the
Golden Opportunity in the Era of Cookie Deprecation – A Call for UID Read More »
Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least 22% more conversions? Today, let’s take the time to explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance.
A True Media Mix in Performance Marketing Read More »
As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to
Programmatic Out-of-Home Ad Spending Takes Off in the US Read More »
