Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1% […]
Preparing For A Cookieless Future in Digital Advertising Read More »
According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.
Hyper-Targeting With Programmatic Read More »
We were having a spirited conversation a few days ago, “What does it mean to be “experts of programmatic”? It can probably mean many things to a lot of people, but what does it mean to the team at Above The Fold? It means solving challenging problems for our clients. It means shedding light on
Experts of Programmatic Read More »
