Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least 22% more conversions? Today, let’s take the time to explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance. […]
A True Media Mix in Performance Marketing Read More »
As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to
Programmatic Out-of-Home Ad Spending Takes Off in the US Read More »
Programmatic advertising has exploded in popularity thanks to its ability to use data and automation to target specific audiences and buy digital ad space. Now, artificial intelligence and marketing automation aim to optimize programmatic buying even further. In this post, we’ll look at what programmatic advertising is, the impact AI and automation will have on
How AI and Automation Are Revolutionizing Programmatic Advertising Read More »
At Above the Fold, our audience targeting solutions are uniquely built to enable highly localized planning, execution and attribution. In this blog, we’re going to be taking a bit of a deep dive into these questions: KEYWORD-LEVEL SEARCH RETARGETING In a nutshell, keyword expansion is when you expand your keyword list for your SEM (search
What is Keyword-Level Search Retargeting? Read More »
Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing
Why You Should Integrate Programmatic Into Your Performance Marketing Strategy Read More »
In a recent episode of Curb Appeal, host Rachel Gombosch sat down with Julianne Martin, co-founder of Above the Fold, a digital marketing and programmatic advertising agency. While the episode’s content was certainly intriguing, the conversation brought to light a profound shift in the world of real estate marketing that’s worth exploring further. Martin’s agency,
Programmatic Advertising: The Future of Real Estate Marketing Read More »
Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers.
CTV for Local Advertisers Read More »
As 2023 progresses, the advertising landscape is becoming increasingly competitive and challenging. Advertisers are under pressure to maximize their return on investment and make every ad dollar count. With the world still recovering from the impact of the current business environment, it’s crucial for companies to stay ahead of the curve and stay connected with
Programmatic Video is the use of software to purchase digital video advertising. The benefit of programmatic video versus traditional video ad buying is that it can utilize real-time data to get your video ad in front of the right customer at the right time. PRE-ROLL Video ads that play before free content on sites like
Programmatic Video: Gaining Momentum Read More »
Performance-based programmatic ads are becoming an impactful and widely-adopted tool for marketing companies and their clients throughout the world, but it seems that it hasn’t had the same effect in the world of Recruitment Marketing. So, you may be asking yourself, what are strategic options for programmatic advertising for recruitment and job industry? HELPING EMPLOYERS
4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants Read More »
