Marketing

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Why You Should Integrate Programmatic Into Your Performance Marketing Strategy

Ads, Digital Marketing, Marketing, Programmatic /

Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing […]

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Programmatic Advertising: The Future of Real Estate Marketing

Digital Marketing, location targeting, Marketing, Programmatic, Targeting /

In a recent episode of Curb Appeal, host Rachel Gombosch sat down with Julianne Martin, co-founder of Above the Fold, a digital marketing and programmatic advertising agency. While the episode’s content was certainly intriguing, the conversation brought to light a profound shift in the world of real estate marketing that’s worth exploring further. Martin’s agency,

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CTV for Local Advertisers

Connected TV, Digital Marketing, Marketing, Programmatic, TV /

Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers.

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Unlocking the Future of Advertising: 2023 Predictions for Programmatic and Addressable Targeting

Marketing /

As 2023 progresses, the advertising landscape is becoming increasingly competitive and challenging. Advertisers are under pressure to maximize their return on investment and make every ad dollar count. With the world still recovering from the impact of the current business environment, it’s crucial for companies to stay ahead of the curve and stay connected with

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programmatic advertising for recruitment

4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants

Marketing, Recruitment, Targeting /

Performance-based programmatic ads are becoming an impactful and widely-adopted tool for marketing companies and their clients throughout the world, but it seems that it hasn’t had the same effect in the world of Recruitment Marketing. So, you may be asking yourself, what are strategic options for programmatic advertising for recruitment and job industry? HELPING EMPLOYERS

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5 Programmatic Ad Strategies for Luxury Real Estate

Ads, Marketing, Programmatic /

5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate  Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home.  Most

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