Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers. […]
CTV for Local Advertisers Read More »
As 2023 progresses, the advertising landscape is becoming increasingly competitive and challenging. Advertisers are under pressure to maximize their return on investment and make every ad dollar count. With the world still recovering from the impact of the current business environment, it’s crucial for companies to stay ahead of the curve and stay connected with
Programmatic Video is the use of software to purchase digital video advertising. The benefit of programmatic video versus traditional video ad buying is that it can utilize real-time data to get your video ad in front of the right customer at the right time. PRE-ROLL Video ads that play before free content on sites like
Programmatic Video: Gaining Momentum Read More »
Performance-based programmatic ads are becoming an impactful and widely-adopted tool for marketing companies and their clients throughout the world, but it seems that it hasn’t had the same effect in the world of Recruitment Marketing. So, you may be asking yourself, what are strategic options for programmatic advertising for recruitment and job industry? HELPING EMPLOYERS
4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants Read More »
5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home. Most
5 Programmatic Ad Strategies for Luxury Real Estate Read More »
Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices
Audio Campaigns and Higher Education Read More »
Google ads charges a premium for clicks. Programmatic advertising can provide equal quality at a high volume for a fraction of the cost. We’ll explain why this is so important for the advertising of Personal Injury & Legal Services. While there are several industries that come with a high cost per click on Google, one
The Unnecessary Expenses of Personal Injury Advertising Read More »
All too often, we have conversations with prospects and marketing experts who don’t understand programmatic advertising. To be fair, a lot of the history and terms can be complicated so we wanted to create a blog post to break down the key elements. Let’s start by going through a timeline of when programmatic advertising started
What In The World Is Programmatic Advertising??? Read More »
The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel
A Growth Marketers Job Read More »
Check out Jessica’s first podcast where she talks about Above The Fold, programmatic marketing, team collaboration, team engagement, leadership, and how she got her start in marketing. She had so much fun chatting with Shawn J. Richards, Founder/CEO of blueskybizconsulting.com and the Team Engagement Podcast. Thanks for having her Shawn!
Team Engagement Podcast – Having a Plan Boosts Confidence Read More »
