CRM Targeting

How AI and Automation Are Revolutionizing Programmatic Advertising

Artificial Intelligence /

Programmatic advertising has exploded in popularity thanks to its ability to use data and automation to target specific audiences and buy digital ad space. Now, artificial intelligence and marketing automation aim to optimize programmatic buying even further. In this post, we’ll look at what programmatic advertising is, the impact AI and automation will have on […]

How AI and Automation Are Revolutionizing Programmatic Advertising Read More »

Location, Demographic and Behavioral: Three Keys to Target with Programmatic Digital Advertising

Demographic, Programmatic, Targeting /

Within programmatic advertising, there are three main ways of targeting your ideal customer persona: Location, Demographic, and Behavioral. Each targeting method has unique benefits depending on your target audience and what the most effective way to reach them may be.  THREE WAYS TO TARGET YOUR IDEAL CUSTOMER WITH PROGRAMMATIC ADVERTISING Location  One of the three

Location, Demographic and Behavioral: Three Keys to Target with Programmatic Digital Advertising Read More »

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer.

A Growth Marketers Job

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic /

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company?  Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

A Growth Marketers Job Read More »

Above the Fold has an alternative to this type of targeting that has a match rate of 90+%. We are able to get such a high match rate because our targeting is based on public record plat lines and lat-long technology.

Invaluable Data Is At Your Fingertips

Ads, Awareness, Brand, Demographic, Display, Marketing, Native, Programmatic, Targeting, TV /

Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the

Invaluable Data Is At Your Fingertips Read More »

Preparing For A Cookieless Future

Preparing For A Cookieless Future in Digital Advertising

Ads, Experts, Marketing, Programmatic, Targeting /

Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1%

Preparing For A Cookieless Future in Digital Advertising Read More »