There are so many targeting options in programmatic. When we share the targeting options that we can offer through programmatic, the problem is not usually that people are disenchanted with those options. Actually, most people we share programmatic targeting options are a bit overwhelmed and are not sure where to start within programmatic. Many people […]
3 Ways to Get Started in Programmatic Read More »
According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.
Hyper-Targeting With Programmatic Read More »
Many direct response marketers cringe when they hear the word “branding”. Many DR marketers think that “brand awareness” is synonymous with “wasteful” or “undisciplined/unmeasured spend”. I get it. I’ve been there. I’ve been in extreme direct response marketing leadership roles for the good part of 18 years. When I say direct response marketing, I am
The Vital Role of Brand Awareness in Direct Response Read More »
Many are often confused by what native advertising is OR what they can do to set-up native-oriented creative. We will cover: What native advertising is Why native advertising can work so well A fairly-universal advertising approach you can take to test native advertising First, let’s talk about native advertising. The easiest way to define native
What Are Native Ads + A Proven Approach Read More »
