Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the […]
Invaluable Data Is At Your Fingertips Read More »
Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1%
Preparing For A Cookieless Future in Digital Advertising Read More »
Conquesting has been around for centuries. The Aztecs, Incas, Egypt, Babylonia all were actively conquesting at times throughout their reign. Conquesting, in advertising, is deploying an advertisement for products or services adjacent to editorial content, searches, or ads of a competitor. In ancient times, conquesting was popular because civilizations had spent a significant amount of
Why Competitor Conquesting Works (& Tips) Read More »
