February 2023

Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Unlocking the Future of Advertising: 2023 Predictions for Programmatic and Addressable Targeting

As 2023 progresses, the advertising landscape is becoming increasingly competitive and challenging. Advertisers are under pressure to maximize their return on investment and make every ad dollar count. With the world still recovering from the impact of the current business environment, it’s crucial for companies to stay ahead of the curve and stay connected with […]

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Expand Your Reach to TVs with Programmatic Connected TV Advertising: A Cost-Effective Way to Target Your Audience at Home

Are you looking to expand your advertising reach and tap into a rapidly growing audience? Consider Connected TV advertising. With more and more consumers cutting the cord and shifting to streaming services, Connected TV offers an exciting opportunity for businesses to reach a captive and engaged audience. Take advantage of the power of TV advertising

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free google analytics 4 set-up guide download

Why You Should Set Up Google Analytics 4 Now: Unlock Customization and Machine Learning Benefits

If you utilize Google Analytics Universal Analytics (UA) for any type of website insight, the time to upgrade your tracking to GA4 is now! The digital landscape is constantly changing, and staying ahead in technology and data tracking is crucial for success. Google’s new GA4 platform takes this free tool up a few steps with

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