Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least 22% more conversions? Today, let’s take the time to explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance. […]
A True Media Mix in Performance Marketing Read More »
In the fast-paced realm of digital marketing, the term “cookie deprecation” has been making waves, leaving many business owners and marketers scratching their heads. What are cookies, and why should you care about their potential demise? Let’s connect the dots and explore the fundamental changes on the horizon. What Exactly Are Cookies And How Do
Programmatic advertising has been a staple in enterprise and medium and large businesses, particularly in the B2C space, for many years. In more recent years, programmatic agencies and buying platforms and strategies have become more accessible to smaller businesses. Above The Fold helps small and medium business to access premiere inventory and ad formats for
Is Programmatic Advertising A Good Fit For Small Businesses? Read More »
At Above the Fold, our audience targeting solutions are uniquely built to enable highly localized planning, execution and attribution. In this blog, we’re going to be taking a bit of a deep dive into these questions: KEYWORD-LEVEL SEARCH RETARGETING In a nutshell, keyword expansion is when you expand your keyword list for your SEM (search
What is Keyword-Level Search Retargeting? Read More »
Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing
Why You Should Integrate Programmatic Into Your Performance Marketing Strategy Read More »
In a recent episode of Curb Appeal, host Rachel Gombosch sat down with Julianne Martin, co-founder of Above the Fold, a digital marketing and programmatic advertising agency. While the episode’s content was certainly intriguing, the conversation brought to light a profound shift in the world of real estate marketing that’s worth exploring further. Martin’s agency,
Programmatic Advertising: The Future of Real Estate Marketing Read More »
Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers.
CTV for Local Advertisers Read More »
In today’s fast-paced and interconnected world, advertising plays an influential role in shaping society’s perceptions, attitudes, and behaviors. As marketers, it is our responsibility to not only captivate audiences but also represent fairness, inclusivity, and diversity in our campaigns. This article aims to shed light on the significance of equitable advertising, exploring how it not
The Importance of Equitable Advertising Read More »
B2B marketers face a common challenge: how to effectively reach their target individuals and companies amidst the overwhelming sea of online advertising options. While display retargeting has long been a go-to strategy for businesses, there is a prevailing misconception that programmatic advertising merely revolves around this format. However, programmatic advertising is a multifaceted and comprehensive
In the realm of B2B marketing, the ability to target users who are actively searching for services, researching competitors, or displaying relevant behaviors is a game-changer. Traditionally, B2B marketers have faced challenges in reaching their desired audience in a timely and effective manner. Waiting for potential customers to log in to platforms like LinkedIn to
Harnessing B2B Behavioral Targeting with Programmatic Advertising Read More »
