Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the […]
Invaluable Data Is At Your Fingertips Read More »
Are you using Google Analytics as your only form of online marketing tracking and attribution? If so, I beg of you – please read this article and research some other options. I talk to marketers every day that are still using Google Analytics as their only method to track all of their marketing performance. These
Stop Using Google Analytics For Attribution Read More »
Many direct response marketers cringe when they hear the word “branding”. Many DR marketers think that “brand awareness” is synonymous with “wasteful” or “undisciplined/unmeasured spend”. I get it. I’ve been there. I’ve been in extreme direct response marketing leadership roles for the good part of 18 years. When I say direct response marketing, I am
The Vital Role of Brand Awareness in Direct Response Read More »
