Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn […]
The Exciting Future of Advertising After Cookies Read More »
In the fast-paced realm of digital marketing, the term “cookie deprecation” has been making waves, leaving many business owners and marketers scratching their heads. What are cookies, and why should you care about their potential demise? Let’s connect the dots and explore the fundamental changes on the horizon. What Exactly Are Cookies And How Do
In 2021, Statista conducted a survey that found that 51% of senior marketers found cookie-based marketing extremely important to carry out their marketing strategy. Fast forward to 2023, and we have all become accustomed to the pop-ups asking us if we will allow cookies on virtually every website we visit. With third-party cookies set to
Contextual Advertising in A Cookie-Less Future Read More »
