Privacy

The Exciting Future of Advertising After Cookies

Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn […]

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targeting your ideal audience once cookies are no longer used - you have options

What Are Cookies In Advertising? The Basics and Strategies For Navigating the Post-Cookie Era

In the fast-paced realm of digital marketing, the term “cookie deprecation” has been making waves, leaving many business owners and marketers scratching their heads. What are cookies, and why should you care about their potential demise? Let’s connect the dots and explore the fundamental changes on the horizon. What Exactly Are Cookies And How Do

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The Power of Machine Learning and AI in Programmatic Advertising: Revolutionizing the Way Marketers Reach Their Audience

Machine learning and artificial intelligence (AI) are powerful technologies that have been integrated into programmatic advertising for a long time. These technologies have revolutionized the way marketers target and engage with their audiences. Programmatic advertising is an automated process of buying and selling online ads. It utilizes machine learning algorithms to optimize ad delivery and

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