Programmatic

Spotify’s New Ad Exchange: A Game Changer for Digital Advertising

Key Takeaways Spotify has introduced a new platform, developed in collaboration with The Trade Desk, that allows advertisers to connect directly with its advertising inventory. Above The Fold has access to this platform, which simplifies the advertising process on Spotify and helps reduce costs. The new system caters to providing accessibility to Spotify inventory using […]

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Podcast Edition: Programmatic Media Unleashed with Jessica Chase | The Strategic Expert Show

We’re excited to announce that Jessica Chase, CEO of Above the Fold, recently joined The Strategic Expert Show, hosted by Matthew Aston of Millionaire Makers. In the latest episode, titled “Programmatic Media Unleashed with Jessica Chase,” Jessica shares her deep insights into the world of programmatic media and how this approach can transform digital advertising.

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The Evolution of Ad Spending: A Closer Look at US Offline vs. Online Ad and Marketing Trends for 2023 & 2024

In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite

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Podcast Edition: From High School Hoops to Programmatic Advertising With Jessica Chase

Above The Fold’s Co-Founder & CEO Jessica Chase recently appeared on The Digital Revolution Podcast hosted by Eli Adams. In this insightful episode, Jessica dives into the key trends, technologies, and strategies driving innovation in programmatic marketing. With a focus on how brands can stay agile and impactful in a fast-evolving landscape, this conversation is

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The Impact of Google’s Search Ruling on Advertisers and the Future of Digital Advertising

The recent ruling regarding Google Search has stirred conversations across the digital marketing and advertising industries, signaling potential shifts in the digital advertising landscape. Google’s influence on the way we navigate the internet is undeniable. As the dominant search engine, it is a gateway for millions of users seeking information, products, and services daily. However,

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Oracle Exits the Advertising Business: Implications and Industry Shifts

The digital advertising landscape has undergone significant transformations over the years, driven by technological advancements and shifting consumer behaviors. One of the most critical changes recently came from Oracle, which announced its exit from the advertising business. This decision marks a pivotal moment in the industry and has implications for companies relying on Oracle’s advertising

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Understanding Programmatic Advertising: A Comprehensive Guide

Introduction: In today’s fast-paced digital marketing world, programmatic advertising has become vital for reaching the right audience at the right time. Programmatic, which automates the buying and selling digital ad space, has transformed the industry by making ad campaigns more efficient, precise, and scalable. Unlike traditional methods, which often involve time-consuming negotiations and broad targeting,

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Connected TV (CTV): A Game-Changer in the Advertising World

Introduction: In a world where streaming services dominate living rooms, Connected TV (CTV) is one of the most potent platforms for advertisers looking to reach audiences where they are most engaged. The rise of CTV marks a significant shift from the days of traditional television, where viewers are limited to scheduled programming and limited choices.

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Real-Time Bidding (RTB): The Backbone of Programmatic Advertising

Introduction: Real-time bidding (RTB) has revolutionized digital advertising, operating at an incredible speed. RTB is the cornerstone of programmatic advertising, enabling brands to connect efficiently and effectively with their target audiences. Imagine being able to bid for ad space and deliver an ad to a potential customer in the time it takes them to blink.

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The Benefits of Programmatic Advertising: Why It’s a Game-Changer

Introduction In today’s fast-paced digital world, the evolution of how businesses advertise has been nothing short of dramatic. One of the most significant changes is the rise of programmatic advertising. This innovative approach, which you’ve likely heard about if you’ve been in the marketing game for a while, is a game-changer. But what sets programmatic

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