Programmatic

Experts

Why You Should Integrate Programmatic Into Your Performance Marketing Strategy

Ads, Digital Marketing, Marketing, Programmatic /

Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing […]

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Programmatic Advertising: The Future of Real Estate Marketing

Digital Marketing, location targeting, Marketing, Programmatic, Targeting /

In a recent episode of Curb Appeal, host Rachel Gombosch sat down with Julianne Martin, co-founder of Above the Fold, a digital marketing and programmatic advertising agency. While the episode’s content was certainly intriguing, the conversation brought to light a profound shift in the world of real estate marketing that’s worth exploring further. Martin’s agency,

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CTV for Local Advertisers

Connected TV, Digital Marketing, Marketing, Programmatic, TV /

Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers.

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4 Strategies to Rev Up Your Digital Marketing Strategy

Digital Marketing, Programmatic /

Every year more innovations and technologies are available for marketers, and businesses must evaluate their digital marketing strategies and adjust accordingly. With the ever-changing digital marketing landscape, staying up-to-date on the latest trends and techniques is crucial to stay ahead of the competition. If you are not staying current, you immediately lose ground in digital

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The Power of Machine Learning and AI in Programmatic Advertising: Revolutionizing the Way Marketers Reach Their Audience

Machine Learning, Privacy, Programmatic /

Machine learning and artificial intelligence (AI) are powerful technologies that have been integrated into programmatic advertising for a long time. These technologies have revolutionized the way marketers target and engage with their audiences. Programmatic advertising is an automated process of buying and selling online ads. It utilizes machine learning algorithms to optimize ad delivery and

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Why Marketers Should Care About UID2.0: Exploring Alternative Identity Solutions in a Post Third-Party Cookie Era

Audience Targeting, Google, Measurement, Programmatic /

A Case Study of Disney and Unified ID 2.0 With the planned deprecation of third-party cookies next year, big publishers like Disney and Paramount have been exploring alternative identity solutions like Unified ID 2.0 (UID2). The Trade Desk, which developed the program, has successfully signed up a host of partners to support UID 2.0. However,

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Debunking the Top 3 Misconceptions of Programmatic Display and Google Display Network (GDN)

Ad Formats, Display, Programmatic /

The world of digital advertising is evolving at breakneck speeds, with programmatic advertising emerging as a leading force in media spending and opportunities. The industry is being reshaped by privacy legislation. As a result, spend is shifting into environments where advertisers have more data and more control. Programmatic advertising offers precisely that, which is why

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audio and podcast advertising options with programmatic

4 Ways To Benefit From Programmatic Podcast Advertising

Ad Formats, Audience Targeting, Audio Advertising, Awareness, Brand, Programmatic /

As a business owner or marketer, you’re always looking for ways to increase sales and get more customers. Well, we have great news for you: did you know that podcast advertising could be a great way to do just that? Podcast advertising, specifically programmatic podcast advertising, is a relatively new ad placement opportunity, but it’s

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Location, Demographic and Behavioral: Three Keys to Target with Programmatic Digital Advertising

Demographic, Programmatic, Targeting /

Within programmatic advertising, there are three main ways of targeting your ideal customer persona: Location, Demographic, and Behavioral. Each targeting method has unique benefits depending on your target audience and what the most effective way to reach them may be.  THREE WAYS TO TARGET YOUR IDEAL CUSTOMER WITH PROGRAMMATIC ADVERTISING Location  One of the three

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