According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet. […]
Hyper-Targeting With Programmatic Read More »
Many are often confused by what native advertising is OR what they can do to set-up native-oriented creative. We will cover: What native advertising is Why native advertising can work so well A fairly-universal advertising approach you can take to test native advertising First, let’s talk about native advertising. The easiest way to define native
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Historically, tracking offline ROI has been a pain-point for many advertisers. Advertisers have needed help targeting specific locations and tracking foot traffic from one location to another location. How can ATF help? Our geofencing technology can help you focus your marketing dollars on locations where your consumers are visiting. We can track foot traffic from
Before we dive in, programmatic marketing is using technology to target specific, hyper-targeted users (behaviorally, demographically, or geographically) that will help advertisers meet their end goal across display, native, CTV, audio, and video formats. Adsense in 2013 I recall sitting in a conference nearly a decade ago, hearing about the new hottest thing – “programmatic
Programmatic in 2021 Read More »
What is programmatic in 2021? As we speak with many business leaders or marketing managers, I would say the majority are not sure what programmatic means in terms of targeting OR have incomplete knowledge of the capabilities possible with this practical approach in marketing. Programmatic – technology that uses automation to help marketers make online ad
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