In a recent webinar with BrandLive and eMarketer, three analysts explored current B2B trends and their predictions for the vertical. Predictions centered heavily around the utilization of Artificial Intelligence and how that would impact data quality, brand equity and marketing strategies. Below we highlighted a few of the key highlights, and you can watch the […]
B2B Marketing Trends – AI And Programmatic Media Read More »
Programmatic advertising has been a staple in enterprise and medium and large businesses, particularly in the B2C space, for many years. In more recent years, programmatic agencies and buying platforms and strategies have become more accessible to smaller businesses. Above The Fold helps small and medium business to access premiere inventory and ad formats for
Is Programmatic Advertising A Good Fit For Small Businesses? Read More »
Jessica has experienced a number of significant changes in her life, including some that were involuntary and others that were a result of her own initiative. As a female entrepreneur and mother of three, she took the bold step of starting her own business around the time the COVID-19 pandemic began. Jessica exudes positivity and
Service and community are important to us as individuals and as a business here at Above The Fold. We understand the value of community and what it means to contribute – so we aim to make it a large part of our culture. To help accomplish this goal, each quarter we get out into the
Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring
Podcast Edition: Insights From Building a Programmatic Advertising Agency Read More »
How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price? Join ATF’s Josh Aston on the Grunt Workers, LLC Show for a discussion around how to make it happen. https://www.buzzsprout.com/1522396/8389169-discover-one-smart-way-that-small-businesses-can-compete-against-enterprise-ad-budgets
