It’s essential in digital advertising to understanding and responding to your target audience’s daily behaviors is key. Let’s embark on a journey through a consumer’s typical day and discover how a well-rounded media plan can transform your brand’s reach and impact. A Day in the Life of Your Consumer Imagine a day in the […]
The Perfect Performance Marketing Media Mix Read More »
In an ever-evolving political landscape, capturing voter attention has become a formidable challenge, often accompanied by escalating costs. As competition intensifies and ad recall diminishes, political campaigns face the daunting task of delivering impactful, channel-appropriate, and innovative advertising strategies to combat voter fatigue. That’s where programmatic media comes into play. By leveraging the expansive targeting
Advertising in Politics: Harnessing the Power of Programmatic Media for Voter Engagement Read More »
The explosive growth of Connected TV (Referred to as CTV or OTT) helps solve a major problem for marketers – reaching their target audience in a highly effective and personalized way. With the rise of programmatic advertising and the emergence of AVODs (Read on to learn about AVODs), CTV has become a highly effective platform
The Explosive Growth of Connected TV (CTV) Read More »
If you utilize Google Analytics Universal Analytics (UA) for any type of website insight, the time to upgrade your tracking to GA4 is now! The digital landscape is constantly changing, and staying ahead in technology and data tracking is crucial for success. Google’s new GA4 platform takes this free tool up a few steps with
One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we
Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies Read More »
In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,
FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like? Read More »
Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices
Audio Campaigns and Higher Education Read More »
Geofencing is defined as creating a virtual geographic boundary around an area by means of Global Positioning System (GPS) or Radio-Frequency Identification (RFID) technology. Most people have heard of GPS, but RFID is usually a new concept. RFID occurs when a smartphone emits a radio wave via it’s bluetooth chip. This then enables software to
Addressable Geofencing Explained Read More »
Join Josh Aston as he talks with Billy Bateman @ Chatfunnels about how programmatic is different from traditional marketing and how to make your programmatic strategy effective. https://chatfunnels.com/podcast/essential-intro-programmatic-advertising-josh-aston-digital-conversations/
What Is Multi-Channel Marketing? Multi-channel is having a unified message across all channels and consciously utilizing multiple marketing channels to promote your brand and engage with consumers. Customers have different preferences, and you give them that option. That sounds like more work than single-channel marketing. Depending on how you approach it, it can be. But
The Data Behind Running Multiple Channels Read More »
