At Above the Fold, our audience targeting solutions are uniquely built to enable highly localized planning, execution and attribution. In this blog, we’re going to be taking a bit of a deep dive into these questions: KEYWORD-LEVEL SEARCH RETARGETING In a nutshell, keyword expansion is when you expand your keyword list for your SEM (search […]
What is Keyword-Level Search Retargeting? Read More »
The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel
A Growth Marketers Job Read More »
According to thewrap.com, Americans spend a record of 6 hours or more on digital media each day. There are so many ways marketers can get in front of customers. How to choose what marketing vehicles and strategies best fit your organization is always a challenge. I recently listened to an amazing conversation between Jeff Green,
Are Marketers Too Focused on ROI? Read More »
What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
