performance

Why Premium Inventory Is Essential for Successful Programmatic Campaigns

Ads, Digital Marketing, Marketing, Performance, Programmatic, Targeting /

Premium inventory refers to advertising placements that are considered top-tier due to factors such as the quality of the publisher, the environment in which the ads appear, guaranteed visibility, and audience relevance. Prestigious websites, popular streaming services, and well-known digital properties typically reserve this inventory to attract desirable and engaged audiences. Programmatic guaranteed deals exemplify […]

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How Programmatic Advertising Is Evolving in 2025 (And What It Means for Your Brand)

AI, Artificial Intelligence, Contextual, Data Targeting, Demographic, Display, Marketing, Programmatic, Real-Time Bidding, Real-Time Bidding, Targeting /

Programmatic advertising has revolutionized digital marketing over the past decade, enabling brands to reach audiences with unprecedented precision and scale. Yet, as we move through 2025, the programmatic landscape is undergoing one of its most significant transformations ever. Driven by evolving privacy regulations, technological innovation, and shifting market dynamics, the future of programmatic advertising promises

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Experts

Why You Should Integrate Programmatic Into Your Performance Marketing Strategy

Ads, Digital Marketing, Marketing, Programmatic /

Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing

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Programmatic Trends 2021

Infographic: Programmatic Advertising Trends From 390,000 Multi-Channel Campaigns

Programmatic, Trends /

Above The Fold and our programmatic partners ran over 390,000 campaigns last year. Our clients ran targeted campaigns across the web, apps, audio and streaming tv platforms with engaging ad formats. The goal of Above The Fold in every campaign we run is to: Deliver as many relevant impressions as possible Pair precision targeting with

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Beyond Google's FLoC

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?

Google, Performance, Programmatic, Uncategorized /

In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,

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