programmatic

Preparing For A Cookieless Future

Preparing For A Cookieless Future in Digital Advertising

Ads, Experts, Marketing, Programmatic, Targeting /

Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1% […]

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Top 3 Reasons to Run TV Alongside Digital Ads

Display, Measurement, Performance, TV /

Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first

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