programmatic

credit union advertising for instore visits

Credit Union Advertising for Foot Traffic and Digital Conversions

Credit Unions and Banks, Geofence, Programmatic /

Digital Marketing for Banking – A Multi-Faceted Approach Driving digital marketing results has become essential for community banks, credit unions and financial institutions within todays competitive and unpredictable economy. Programmatic advertising can be a powerful and measured way to drive direct visits to banking locations as well as digital results on banking websites. Many banks […]

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programmatic advertising for recruitment

4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants

Marketing, Recruitment, Targeting /

Performance-based programmatic ads are becoming an impactful and widely-adopted tool for marketing companies and their clients throughout the world, but it seems that it hasn’t had the same effect in the world of Recruitment Marketing. So, you may be asking yourself, what are strategic options for programmatic advertising for recruitment and job industry? HELPING EMPLOYERS

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Programmatic Trends 2021

Infographic: Programmatic Advertising Trends From 390,000 Multi-Channel Campaigns

Programmatic, Trends /

Above The Fold and our programmatic partners ran over 390,000 campaigns last year. Our clients ran targeted campaigns across the web, apps, audio and streaming tv platforms with engaging ad formats. The goal of Above The Fold in every campaign we run is to: Deliver as many relevant impressions as possible Pair precision targeting with

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3 Ways to Utilize Native Advertising to Increase Purchase Intent

Ads, Native, Targeting /

Market to Your Target Audience on a More Personalized Level  Native Advertising is an integrated ad experience that you need to jump on if you’re looking to diversify how you’re reaching your customer persona. Native ads are content-based ads that match the form and function of whatever platform the advertisement may appear on. With the

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Attract Investors

Case Study: Helping Start-up Drive Growth To Attract Investors

Brand, Investment /

The following case study describes how Above The Fold recently helped a startup seeing investors to use programmatic advertising tactics to show growth capabilities in test markets. Above The Fold created brand familiarity through location and behavioral targeting and then aligned paid search marketing to capture traffic seeking the service. This successfully resulted in additional

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Beyond Google's FLoC

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?

Google, Performance, Programmatic, Uncategorized /

In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,

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5 Programmatic Ad Strategies for Luxury Real Estate

Ads, Marketing, Programmatic /

5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate  Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home.  Most

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The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer.

A Growth Marketers Job

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic /

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company?  Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Marketing, Performance, Programmatic, Targeting, TV /

What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,

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