Walled Gardens

Why Google Just Reversed Its Cookie Ban And What It Means for the Future of the Web

Cookies, Experts, Google, Measurement, Privacy, Targeting /

In early 2025, Google made a surprising announcement: it had scrapped its long-anticipated plan to phase out third-party cookies in its Chrome browser. This decision marks a significant shift in the digital advertising and privacy landscape, impacting users, advertisers, regulators, and the broader Internet ecosystem. In this post, we’ll explore the background of Google’s original […]

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The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer.

A Growth Marketers Job

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic /

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company?  Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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Walled Gardens and Advertising - Should I Run Ads in a Walled Garden?

Advertising in Walled Gardens – The Only Way?

Ads, Audience Targeting, Brand, Display, Performance, Programmatic, Targeting /

The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech

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