In the midst of the impending cookie deprecation era, there is a distinct sense of excitement that permeates the dynamic realm of digital marketing, as eloquently expressed by Grant Whitmore. As the industry counts down to the anticipated implementation of blocking by Google on January 4th, 2024, it confronts challenges but also stands at the […]
Golden Opportunity in the Era of Cookie Deprecation – A Call for UID Read More »
Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least 22% more conversions? Today, let’s take the time to explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance.
A True Media Mix in Performance Marketing Read More »
As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to
Programmatic Out-of-Home Ad Spending Takes Off in the US Read More »
Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn
The Exciting Future of Advertising After Cookies Read More »
In the fast-paced realm of digital marketing, the term “cookie deprecation” has been making waves, leaving many business owners and marketers scratching their heads. What are cookies, and why should you care about their potential demise? Let’s connect the dots and explore the fundamental changes on the horizon. What Exactly Are Cookies And How Do
Programmatic advertising has exploded in popularity thanks to its ability to use data and automation to target specific audiences and buy digital ad space. Now, artificial intelligence and marketing automation aim to optimize programmatic buying even further. In this post, we’ll look at what programmatic advertising is, the impact AI and automation will have on
How AI and Automation Are Revolutionizing Programmatic Advertising Read More »
Getting your online ads seen by your ideal customers is a crucial part of digital marketing. With data targeting, advertisers now have more options than ever to ensure promotions reach relevant audiences. What is Data Targeting for Digital Advertising? Data targeting refers to using different types of audience data signals to serve ads to specific
How Data Targeting Helps Your Ads Reach the Right Audience Read More »
