Google ads charges a premium for clicks. Programmatic advertising can provide equal quality at a high volume for a fraction of the cost. We’ll explain why this is so important for the advertising of Personal Injury & Legal Services. While there are several industries that come with a high cost per click on Google, one […]
The Unnecessary Expenses of Personal Injury Advertising Read More »
Geofencing is defined as creating a virtual geographic boundary around an area by means of Global Positioning System (GPS) or Radio-Frequency Identification (RFID) technology. Most people have heard of GPS, but RFID is usually a new concept. RFID occurs when a smartphone emits a radio wave via it’s bluetooth chip. This then enables software to
Addressable Geofencing Explained Read More »
All too often, we have conversations with prospects and marketing experts who don’t understand programmatic advertising. To be fair, a lot of the history and terms can be complicated so we wanted to create a blog post to break down the key elements. Let’s start by going through a timeline of when programmatic advertising started
What In The World Is Programmatic Advertising??? Read More »
The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel
A Growth Marketers Job Read More »
Check out Jessica’s first podcast where she talks about Above The Fold, programmatic marketing, team collaboration, team engagement, leadership, and how she got her start in marketing. She had so much fun chatting with Shawn J. Richards, Founder/CEO of blueskybizconsulting.com and the Team Engagement Podcast. Thanks for having her Shawn!
Team Engagement Podcast – Having a Plan Boosts Confidence Read More »
According to thewrap.com, Americans spend a record of 6 hours or more on digital media each day. There are so many ways marketers can get in front of customers. How to choose what marketing vehicles and strategies best fit your organization is always a challenge. I recently listened to an amazing conversation between Jeff Green,
Are Marketers Too Focused on ROI? Read More »
What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the
Invaluable Data Is At Your Fingertips Read More »
Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1%
Preparing For A Cookieless Future in Digital Advertising Read More »
Are you using Google Analytics as your only form of online marketing tracking and attribution? If so, I beg of you – please read this article and research some other options. I talk to marketers every day that are still using Google Analytics as their only method to track all of their marketing performance. These
Stop Using Google Analytics For Attribution Read More »
