Connected TV

Jessica Chase on marketing podcast

Podcast Edition: Business, Resilience, and Marketing That Connects

Leave a Comment / Ads, Connected TV, Digital Marketing, Marketing, Programmatic, Targeting /

In a recent episode of the Give a Sit Podcast, hosted by Wes Israelsson, Jessica Chase, founder of Above the Fold, joins the conversation from Snowbird Mountain in Utah for a unique, outdoor discussion on resilience, growth, and building a meaningful career. Unlike a traditional studio interview, Give a Sit blends business conversations with real-world […]

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CTV Podcast Appearance

Podcast Edition: Smarter Growth with Programmatic Advertising & CTV

Leave a Comment / Ads, Connected TV, Digital Marketing, Marketing, Programmatic, Targeting /

In a recent episode of the Blue Forge Marketing Podcast, our CEO, Jessica Chase, joined the team at Blue Forge Marketing to discuss how programmatic advertising and Connected TV (CTV) are helping businesses—especially home service contractors—drive more efficient, scalable growth. With over 20 years of experience, Jessica shares a practical, results-focused perspective on how modern advertisers

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Fueling Small Business Growth with Programmatic Advertising

Ads, Connected TV, Marketing, Measurement, Programmatic, Targeting /

We’re excited to share that Jessica Chase, CEO of Above the Fold, was a featured speaker at Big Red Jelly’s Small Business Success Series, a live event designed to help founders and growth-minded teams reflect on the past year and plan strategically for the year ahead. Hosted by Big Red Jelly, the Small Business Success

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Programmatic Growth Strategy for Long Sales Cycles

Ads, Connected TV, Digital Marketing, Marketing, Programmatic, Targeting /

When marketing to enterprise-level organizations, the road to conversion is rarely short. Long sales cycles—often stretching 9 to 12 months—require consistent engagement, message reinforcement, and precise targeting to keep potential buyers interested from the initial impression to the final contract. For one leading workforce safety technology provider, this challenge required a partner that could deliver

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What HubSpot’s SEO Collapse Teaches Us About Future-Proofing Programmatic Marketing

Connected TV, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding /

HubSpot, long considered the gold standard in B2B content marketing, has recently experienced a significant decline in organic search traffic. This decline has sent shockwaves through the SEO and digital marketing communities, prompting a reexamination of what works in search today and how brands should adapt their programmatic strategies, especially as channels like Connected TV

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Combining Programmatic Advertising with ABM to Drive B2B Pipeline Growth

Awareness, Behavioral Targeting, Connected TV, Data Targeting, Display, Experts, Measurement, Performance, Programmatic, Real-Time Bidding, TV /

In B2B marketing, reaching the right people is far more critical than reaching everyone. For companies selling high-value solutions, the challenge isn’t always awareness—it’s access. How do you get the decision-makers who matter most when they’re ready to engage? One B2B software company asked that very question. Despite having a crystal-clear vision of who they

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The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback

Ads, Analytics, Behavioral Targeting, Connected TV, Data Targeting, Digital Marketing, Display, Programmatic /

In the fast-paced world of digital advertising, even the most successful companies can encounter unexpected challenges. The Trade Desk, a prominent demand-side platform (DSP), recently faced such a challenge when it reported a revenue shortfall for the fourth quarter of 2024—its first miss since going public in 2016. This development has raised concerns among investors

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Podcast Edition: Smart Ads, Bigger Impact: How Programmatic Advertising Transforms Marketing

Ad Formats, Ads, Analytics, Awareness, Connected TV, Data Targeting, Digital Marketing, Marketing, Programmatic, Real-Time Bidding, Real-Time Bidding, SSPs, Uncategorized /

Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and

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From the Field to the Screen: Programmatic and CTV’s Big Win in Sports

Audience Targeting, Connected TV, Data Targeting, Experts, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding, Small Business, Targeting /

Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports

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Drive More Customers with Connected TV and Smart Marketing

Audience Targeting, Connected TV, Data Targeting, Digital Marketing, Marketing, Measurement, Programmatic, Real-Time Bidding, Targeting /

As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels

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