We’re excited to share that Jessica Chase, CEO of Above the Fold, was a featured speaker at Big Red Jelly’s Small Business Success Series, a live event designed to help founders and growth-minded teams reflect on the past year and plan strategically for the year ahead. Hosted by Big Red Jelly, the Small Business Success […]
Fueling Small Business Growth with Programmatic Advertising Read More »
When marketing to enterprise-level organizations, the road to conversion is rarely short. Long sales cycles—often stretching 9 to 12 months—require consistent engagement, message reinforcement, and precise targeting to keep potential buyers interested from the initial impression to the final contract. For one leading workforce safety technology provider, this challenge required a partner that could deliver
Programmatic Growth Strategy for Long Sales Cycles Read More »
HubSpot, long considered the gold standard in B2B content marketing, has recently experienced a significant decline in organic search traffic. This decline has sent shockwaves through the SEO and digital marketing communities, prompting a reexamination of what works in search today and how brands should adapt their programmatic strategies, especially as channels like Connected TV
What HubSpot’s SEO Collapse Teaches Us About Future-Proofing Programmatic Marketing Read More »
In B2B marketing, reaching the right people is far more critical than reaching everyone. For companies selling high-value solutions, the challenge isn’t always awareness—it’s access. How do you get the decision-makers who matter most when they’re ready to engage? One B2B software company asked that very question. Despite having a crystal-clear vision of who they
Combining Programmatic Advertising with ABM to Drive B2B Pipeline Growth Read More »
In the fast-paced world of digital advertising, even the most successful companies can encounter unexpected challenges. The Trade Desk, a prominent demand-side platform (DSP), recently faced such a challenge when it reported a revenue shortfall for the fourth quarter of 2024—its first miss since going public in 2016. This development has raised concerns among investors
The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback Read More »
Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and
Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports
From the Field to the Screen: Programmatic and CTV’s Big Win in Sports Read More »
As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels
Drive More Customers with Connected TV and Smart Marketing Read More »
Introduction: In a world where streaming services dominate living rooms, Connected TV (CTV) is one of the most potent platforms for advertisers looking to reach audiences where they are most engaged. The rise of CTV marks a significant shift from the days of traditional television, where viewers are limited to scheduled programming and limited choices.
Connected TV (CTV): A Game-Changer in the Advertising World Read More »
The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights
The Future of CTV: Powered by Commerce Media Data Read More »
