Connected TV

From the Field to the Screen: Programmatic and CTV’s Big Win in Sports

Leave a Comment / Audience Targeting, Connected TV, Data Targeting, Experts, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding, Small Business, Targeting /

Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports […]

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Drive More Customers with Connected TV and Smart Marketing

Leave a Comment / Audience Targeting, Connected TV, Data Targeting, Digital Marketing, Marketing, Measurement, Programmatic, Real-Time Bidding, Targeting /

As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels

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Connected TV (CTV): A Game-Changer in the Advertising World

Ads, Connected TV, Marketing, Programmatic, Targeting /

Introduction: In a world where streaming services dominate living rooms, Connected TV (CTV) is one of the most potent platforms for advertisers looking to reach audiences where they are most engaged. The rise of CTV marks a significant shift from the days of traditional television, where viewers are limited to scheduled programming and limited choices.

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The Future of CTV: Powered by Commerce Media Data

Analytics, Artificial Intelligence, Audience Targeting, Connected TV, Data Targeting, Demographic, Digital Marketing, Marketing, Programmatic, Targeting /

The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights

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Elevating LG Display’s OLED TV Brand Awareness Through a Data-Driven CTV Campaign

Ads, Connected TV, Programmatic /

Introduction Facing a decline in global demand for new televisions, LG Display found itself at a crossroads, seeking smarter and more effective advertising solutions to promote its OLED TVs. In an era where traditional advertising methods have become less effective, LG Display turned to The Trade Desk for a data-driven Connected TV (CTV) strategy. This

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Boost Your Programmatic CTV Campaigns with These 3 Proven Strategies

Connected TV, Programmatic, Targeting /

Connected TV (CTV) has emerged as a powerful medium, offering brands an unprecedented opportunity to reach highly engaged audiences. However, as with any digital platform, success in CTV requires a strategic approach. Here, we outline three essential strategies to elevate your next programmatic CTV campaign and maximize your advertising impact. 1. Embrace Audience Segmentation and

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The Exciting Future of Advertising After Cookies

Behavioral Targeting, Connected TV, Contextual, Cookies, Geofence, Privacy, Unified ID /

Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn

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targeting your ideal audience once cookies are no longer used - you have options

What Are Cookies In Advertising? The Basics and Strategies For Navigating the Post-Cookie Era

Audience Targeting, Behavioral Targeting, Connected TV, Contextual, Cookies, Geofence, Privacy, Unified ID /

In the fast-paced realm of digital marketing, the term “cookie deprecation” has been making waves, leaving many business owners and marketers scratching their heads. What are cookies, and why should you care about their potential demise? Let’s connect the dots and explore the fundamental changes on the horizon. What Exactly Are Cookies And How Do

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CTV for Local Advertisers

Connected TV, Digital Marketing, Marketing, Programmatic, TV /

Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers.

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