Experts

The Evolution of Ad Spending: A Closer Look at US Offline vs. Online Ad and Marketing Trends for 2023 & 2024

Ad Formats, Analytics, Demographic, Digital Marketing, Experts, Performance, Programmatic, Targeting /

In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite […]

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Jessica Chase, CEO of Above the Fold chats with Beautiful Shifts Podcast about her background and lifes shifts that brought her to where she is.

Above the Fold Founder and CEO, Jessica Chase, Shares Her Journey on The Beautiful Shifts Podcast

Brand, Experts, Small Business /

Jessica has experienced a number of significant changes in her life, including some that were involuntary and others that were a result of her own initiative. As a female entrepreneur and mother of three, she took the bold step of starting her own business around the time the COVID-19 pandemic began. Jessica exudes positivity and

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Podcast Edition: Insights From Building a Programmatic Advertising Agency

Awareness, Brand, Experts, Programmatic, Small Business /

Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast  “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring

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Preparing For A Cookieless Future

Preparing For A Cookieless Future in Digital Advertising

Ads, Experts, Marketing, Programmatic, Targeting /

Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1%

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Programmatic Hyper Targeting

Hyper-Targeting With Programmatic

Ads, Audience Targeting, Demographic, Display, Experts, Measurement, Performance, Programmatic, Targeting /

According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second!  It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet. 

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