We’re excited to share that Jessica Chase, CEO of Above the Fold, recently appeared on The Branding Bros Podcast, hosted by Josh Webber, CEO and Co-founder of Big Red Jelly. In this episode, Jessica breaks down what programmatic advertising really is—and how it’s reshaping the digital marketing ecosystem. The Branding Bros Podcast is a go-to […]
Podcast Edition: The Branding Bros with Jessica Chase Read More »
In B2B marketing, reaching the right people is far more critical than reaching everyone. For companies selling high-value solutions, the challenge isn’t always awareness—it’s access. How do you get the decision-makers who matter most when they’re ready to engage? One B2B software company asked that very question. Despite having a crystal-clear vision of who they
Combining Programmatic Advertising with ABM to Drive B2B Pipeline Growth Read More »
Are you tired of investing money in digital ads that don’t deliver results? Programmatic advertising promises a better way—precision targeting, real-time optimization, and maximum return on investment (ROI). But let’s face it: navigating the world of DSPs, DMPs, and bidding algorithms can feel like rocket science. That’s where an advertising agency comes in as your
How Partnering with an Advertising Agency Can Maximize Your Programmatic Advertising ROI Read More »
In early 2025, Google made a surprising announcement: it had scrapped its long-anticipated plan to phase out third-party cookies in its Chrome browser. This decision marks a significant shift in the digital advertising and privacy landscape, impacting users, advertisers, regulators, and the broader Internet ecosystem. In this post, we’ll explore the background of Google’s original
Why Google Just Reversed Its Cookie Ban And What It Means for the Future of the Web Read More »
Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports
From the Field to the Screen: Programmatic and CTV’s Big Win in Sports Read More »
In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite
Jessica has experienced a number of significant changes in her life, including some that were involuntary and others that were a result of her own initiative. As a female entrepreneur and mother of three, she took the bold step of starting her own business around the time the COVID-19 pandemic began. Jessica exudes positivity and
Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring
Podcast Edition: Insights From Building a Programmatic Advertising Agency Read More »
All too often, we have conversations with prospects and marketing experts who don’t understand programmatic advertising. To be fair, a lot of the history and terms can be complicated so we wanted to create a blog post to break down the key elements. Let’s start by going through a timeline of when programmatic advertising started
What In The World Is Programmatic Advertising??? Read More »
Check out Jessica’s first podcast where she talks about Above The Fold, programmatic marketing, team collaboration, team engagement, leadership, and how she got her start in marketing. She had so much fun chatting with Shawn J. Richards, Founder/CEO of blueskybizconsulting.com and the Team Engagement Podcast. Thanks for having her Shawn!
Team Engagement Podcast – Having a Plan Boosts Confidence Read More »
