Are you using Google Analytics as your only form of online marketing tracking and attribution? If so, I beg of you – please read this article and research some other options. I talk to marketers every day that are still using Google Analytics as their only method to track all of their marketing performance. These […]
Stop Using Google Analytics For Attribution Read More »
Quick Backstory This past summer, as we were all battling COVID and the COVID quarantine, we were able to head to Southern Utah in a COVID-safe way. We had a guide, but he had a system fine-tuned on how to hike in the outdoors (very remote). It was a much-needed break. We went to one
3 Large Problems in 2021 Marketing Read More »
According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.
Hyper-Targeting With Programmatic Read More »
Historically, tracking offline ROI has been a pain-point for many advertisers. Advertisers have needed help targeting specific locations and tracking foot traffic from one location to another location. How can ATF help? Our geofencing technology can help you focus your marketing dollars on locations where your consumers are visiting. We can track foot traffic from
Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first
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