What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku, […]
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
Are you using Google Analytics as your only form of online marketing tracking and attribution? If so, I beg of you – please read this article and research some other options. I talk to marketers every day that are still using Google Analytics as their only method to track all of their marketing performance. These
Stop Using Google Analytics For Attribution Read More »
The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech
Advertising in Walled Gardens – The Only Way? Read More »
According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.
Hyper-Targeting With Programmatic Read More »
Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first
Top 3 Reasons to Run TV Alongside Digital Ads Read More »
