Programmatic

credit union advertising for instore visits

Credit Union Advertising for Foot Traffic and Digital Conversions

Credit Unions and Banks, Geofence, Programmatic /

Digital Marketing for Banking – A Multi-Faceted Approach Driving digital marketing results has become essential for community banks, credit unions and financial institutions within todays competitive and unpredictable economy. Programmatic advertising can be a powerful and measured way to drive direct visits to banking locations as well as digital results on banking websites. Many banks […]

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Programmatic Trends 2021

Infographic: Programmatic Advertising Trends From 390,000 Multi-Channel Campaigns

Programmatic, Trends /

Above The Fold and our programmatic partners ran over 390,000 campaigns last year. Our clients ran targeted campaigns across the web, apps, audio and streaming tv platforms with engaging ad formats. The goal of Above The Fold in every campaign we run is to: Deliver as many relevant impressions as possible Pair precision targeting with

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Google DSP

Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies

Display, Google, Programmatic, Uncategorized /

One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we

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Beyond Google's FLoC

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?

Google, Performance, Programmatic, Uncategorized /

In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,

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Expand reach beyond FB and Instagram with Programmatic Advertising

The Meta Implosion & How Programmatic Advertising Can Fill the Gap

Performance, Programmatic, Social Media /

On Feb 3, 2022, Facebook, or Meta now with their new name change, had the single biggest drop in stock market history. Over 328 billion of value was lost in the company over the span of minutes, and Meta reported a 10 billion dollar loss for 2021.  Christopher Claflin (@christopherclaflin) did a great job of

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5 Programmatic Ad Strategies for Luxury Real Estate

Ads, Marketing, Programmatic /

5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate  Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home.  Most

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The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer.

A Growth Marketers Job

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic /

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company?  Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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