Programmatic

Podcast Edition: Insights From Building a Programmatic Advertising Agency

Awareness, Brand, Experts, Programmatic, Small Business /

Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast  “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring […]

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credit union advertising for instore visits

Credit Union Advertising for Foot Traffic and Digital Conversions

Credit Unions and Banks, Geofence, Programmatic /

Digital Marketing for Banking – A Multi-Faceted Approach Driving digital marketing results has become essential for community banks, credit unions and financial institutions within todays competitive and unpredictable economy. Programmatic advertising can be a powerful and measured way to drive direct visits to banking locations as well as digital results on banking websites. Many banks

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Programmatic Trends 2021

Infographic: Programmatic Advertising Trends From 390,000 Multi-Channel Campaigns

Programmatic, Trends /

Above The Fold and our programmatic partners ran over 390,000 campaigns last year. Our clients ran targeted campaigns across the web, apps, audio and streaming tv platforms with engaging ad formats. The goal of Above The Fold in every campaign we run is to: Deliver as many relevant impressions as possible Pair precision targeting with

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Google DSP

Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies

Display, Google, Programmatic, Uncategorized /

One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we

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Beyond Google's FLoC

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?

Google, Performance, Programmatic, Uncategorized /

In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,

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Expand reach beyond FB and Instagram with Programmatic Advertising

The Meta Implosion & How Programmatic Advertising Can Fill the Gap

Performance, Programmatic, Social Media /

On Feb 3, 2022, Facebook, or Meta now with their new name change, had the single biggest drop in stock market history. Over 328 billion of value was lost in the company over the span of minutes, and Meta reported a 10 billion dollar loss for 2021.  Christopher Claflin (@christopherclaflin) did a great job of

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5 Programmatic Ad Strategies for Luxury Real Estate

Ads, Marketing, Programmatic /

5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate  Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home.  Most

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