Targeting

Spotify’s New Ad Exchange: A Game Changer for Digital Advertising

Leave a Comment / Ads, Marketing, Programmatic, Spotify Ad Exchange, SSPs, Targeting /

Key Takeaways Spotify has introduced a new platform, developed in collaboration with The Trade Desk, that allows advertisers to connect directly with its advertising inventory. Above The Fold has access to this platform, which simplifies the advertising process on Spotify and helps reduce costs. The new system caters to providing accessibility to Spotify inventory using […]

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Podcast Edition: Programmatic Media Unleashed with Jessica Chase | The Strategic Expert Show

Marketing, Programmatic, Targeting /

We’re excited to announce that Jessica Chase, CEO of Above the Fold, recently joined The Strategic Expert Show, hosted by Matthew Aston of Millionaire Makers. In the latest episode, titled “Programmatic Media Unleashed with Jessica Chase,” Jessica shares her deep insights into the world of programmatic media and how this approach can transform digital advertising.

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The Evolution of Ad Spending: A Closer Look at US Offline vs. Online Ad and Marketing Trends for 2023 & 2024

Ad Formats, Analytics, Demographic, Digital Marketing, Experts, Performance, Programmatic, Targeting /

In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite

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Podcast Edition: From High School Hoops to Programmatic Advertising With Jessica Chase

Audience Targeting, Measurement, Programmatic, Targeting /

Above The Fold’s Co-Founder & CEO Jessica Chase recently appeared on The Digital Revolution Podcast hosted by Eli Adams. In this insightful episode, Jessica dives into the key trends, technologies, and strategies driving innovation in programmatic marketing. With a focus on how brands can stay agile and impactful in a fast-evolving landscape, this conversation is

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The Impact of Google’s Search Ruling on Advertisers and the Future of Digital Advertising

Ads, Marketing, Programmatic, Targeting /

The recent ruling regarding Google Search has stirred conversations across the digital marketing and advertising industries, signaling potential shifts in the digital advertising landscape. Google’s influence on the way we navigate the internet is undeniable. As the dominant search engine, it is a gateway for millions of users seeking information, products, and services daily. However,

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Connected TV (CTV): A Game-Changer in the Advertising World

Ads, Connected TV, Marketing, Programmatic, Targeting /

Introduction: In a world where streaming services dominate living rooms, Connected TV (CTV) is one of the most potent platforms for advertisers looking to reach audiences where they are most engaged. The rise of CTV marks a significant shift from the days of traditional television, where viewers are limited to scheduled programming and limited choices.

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The Benefits of Programmatic Advertising: Why It’s a Game-Changer

Ads, Marketing, Performance, Programmatic, Targeting /

Introduction In today’s fast-paced digital world, the evolution of how businesses advertise has been nothing short of dramatic. One of the most significant changes is the rise of programmatic advertising. This innovative approach, which you’ve likely heard about if you’ve been in the marketing game for a while, is a game-changer. But what sets programmatic

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The Future of CTV: Powered by Commerce Media Data

Analytics, Artificial Intelligence, Audience Targeting, Connected TV, Data Targeting, Demographic, Digital Marketing, Marketing, Programmatic, Targeting /

The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights

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Understanding Supply Side Platforms (SSPs): A Comprehensive Guide

Analytics, Marketing, Performance, Programmatic, SSPs, Targeting /

Supply Side Platforms (SSPs) play a crucial role, especially for publishers seeking to maximize their ad revenue. This guide delves into the fundamentals of SSPs, their importance, and how they function within the programmatic advertising landscape. What is a Supply Side Platform (SSP)? A Supply Side Platform (SSP) is a technology digital publishers use to

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Boost Your Programmatic CTV Campaigns with These 3 Proven Strategies

Connected TV, Programmatic, Targeting /

Connected TV (CTV) has emerged as a powerful medium, offering brands an unprecedented opportunity to reach highly engaged audiences. However, as with any digital platform, success in CTV requires a strategic approach. Here, we outline three essential strategies to elevate your next programmatic CTV campaign and maximize your advertising impact. 1. Embrace Audience Segmentation and

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