October is seen as kick-off for the last quarter of the year, driven by the holiday season shopping frenzy. Not only is October the start of the busiest season for retailers, but it offers the final push for audience testing and optimizations to make sure campaigns are as efficient as possible. What Did We See […]
Expand Revenue Potential in Q4 with Programmatic Behavior Targeting Read More »
Performance-based programmatic ads are becoming an impactful and widely-adopted tool for marketing companies and their clients throughout the world, but it seems that it hasn’t had the same effect in the world of Recruitment Marketing. So, you may be asking yourself, what are strategic options for programmatic advertising for recruitment and job industry? HELPING EMPLOYERS
4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants Read More »
Market to Your Target Audience on a More Personalized Level Native Advertising is an integrated ad experience that you need to jump on if you’re looking to diversify how you’re reaching your customer persona. Native ads are content-based ads that match the form and function of whatever platform the advertisement may appear on. With the
3 Ways to Utilize Native Advertising to Increase Purchase Intent Read More »
According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about
Programmatic Advertising Built for the Fast Pace and Personalization of Politics Read More »
Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices
Audio Campaigns and Higher Education Read More »
Whether you believe that third-party cookies are horribly ineffective OR you simply want to be prepared for a post-third-party cookie world, it’s important to understand one of the most supported alternatives to third-party cookies. In this post, we have made it easy to understand what Unified Id 2.0 will look like and why you should
What Is Unified ID 2.0? Read More »
The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel
A Growth Marketers Job Read More »
What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
Ok, I promise this article is about programmatic marketing. But it’s also about greatness. I’m not a Lakers fan, I’m not a Lebron James fan, and that’s not going to change. But I respect Lebron James. I’m a huge Utah Jazz fan, but I have to respect the play of Lebron James. The most amazing
Put the Ball Right Where Your Customers Want It Read More »
Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the
Invaluable Data Is At Your Fingertips Read More »
