In a recent episode of Return on Reputation, hosted by Justin Obey, Jessica Chase, Co-Founder of Above the Fold, joins the conversation to break down what actually drives growth for modern founders. Unlike traditional marketing discussions that focus on tactics and trends, Return on Reputation centers on how personal brand, trust, and authority translate into […]
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We’re excited to share that Jessica Chase, CEO of Above the Fold, was a featured speaker at Big Red Jelly’s Small Business Success Series, a live event designed to help founders and growth-minded teams reflect on the past year and plan strategically for the year ahead. Hosted by Big Red Jelly, the Small Business Success
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In early 2025, Google made a surprising announcement: it had scrapped its long-anticipated plan to phase out third-party cookies in its Chrome browser. This decision marks a significant shift in the digital advertising and privacy landscape, impacting users, advertisers, regulators, and the broader Internet ecosystem. In this post, we’ll explore the background of Google’s original
Why Google Just Reversed Its Cookie Ban And What It Means for the Future of the Web Read More »
We’re excited to share that Jessica Chase, CEO of Above the Fold, recently appeared on Agentic Shift, hosted by David Rodnitzky—founder of 3Q Digital and a leading advisor to marketing agency founders. In this episode, Jessica dives into the transformative impact of programmatic advertising on modern marketing strategy. Agentic Shift is a go-to resource for
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Programmatic advertising has revolutionized digital marketing over the past decade, enabling brands to reach audiences with unprecedented precision and scale. Yet, as we move through 2025, the programmatic landscape is undergoing one of its most significant transformations ever. Driven by evolving privacy regulations, technological innovation, and shifting market dynamics, the future of programmatic advertising promises
How Programmatic Advertising Is Evolving in 2025 (And What It Means for Your Brand) Read More »
In today’s fast-changing digital marketing landscape, companies are transforming how they plan, execute, and optimize campaigns using AI. But AI’s real power lies in enhancing human creativity and strategy, not just automation. The Trade Desk embraces this synergy, using AI as a collaborative tool rather than a replacement. Its AI, Koa™, helps marketers identify valuable
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Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports
From the Field to the Screen: Programmatic and CTV’s Big Win in Sports Read More »
In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite
Above The Fold’s Co-Founder & CEO Jessica Chase recently appeared on The Digital Revolution Podcast hosted by Eli Adams. In this insightful episode, Jessica dives into the key trends, technologies, and strategies driving innovation in programmatic marketing. With a focus on how brands can stay agile and impactful in a fast-evolving landscape, this conversation is
Podcast Edition: From High School Hoops to Programmatic Advertising With Jessica Chase Read More »
Introduction: In a world where streaming services dominate living rooms, Connected TV (CTV) is one of the most potent platforms for advertisers looking to reach audiences where they are most engaged. The rise of CTV marks a significant shift from the days of traditional television, where viewers are limited to scheduled programming and limited choices.
Connected TV (CTV): A Game-Changer in the Advertising World Read More »
