advertising

Expanding Horizons: Exploring the Diverse Ad Formats of Programmatic Advertising for B2B Marketers

Ad Formats /

B2B marketers face a common challenge: how to effectively reach their target individuals and companies amidst the overwhelming sea of online advertising options. While display retargeting has long been a go-to strategy for businesses, there is a prevailing misconception that programmatic advertising merely revolves around this format.  However, programmatic advertising is a multifaceted and comprehensive […]

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Harnessing B2B Behavioral Targeting with Programmatic Advertising

Behavioral Targeting /

In the realm of B2B marketing, the ability to target users who are actively searching for services, researching competitors, or displaying relevant behaviors is a game-changer. Traditionally, B2B marketers have faced challenges in reaching their desired audience in a timely and effective manner. Waiting for potential customers to log in to platforms like LinkedIn to

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Navigating B2B User Personas and Journeys: The Key to Effective Digital Advertising

Audience Targeting, Digital Marketing, Targeting /

In the realm of advertising, particularly in the B2B landscape, understanding and defining your audience is a critical first step. B2B marketing presents unique challenges, as it requires targeting a specific and discerning audience that can greatly impact the success of your product or service.  By gaining a deep understanding of this audience, you can

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The Power of Machine Learning and AI in Programmatic Advertising: Revolutionizing the Way Marketers Reach Their Audience

Machine Learning, Privacy, Programmatic /

Machine learning and artificial intelligence (AI) are powerful technologies that have been integrated into programmatic advertising for a long time. These technologies have revolutionized the way marketers target and engage with their audiences. Programmatic advertising is an automated process of buying and selling online ads. It utilizes machine learning algorithms to optimize ad delivery and

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Unlocking the Future of Advertising: 2023 Predictions for Programmatic and Addressable Targeting

Marketing /

As 2023 progresses, the advertising landscape is becoming increasingly competitive and challenging. Advertisers are under pressure to maximize their return on investment and make every ad dollar count. With the world still recovering from the impact of the current business environment, it’s crucial for companies to stay ahead of the curve and stay connected with

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ecommerce advertising with programmatic display

Frequent Questions about Programmatic Advertising for E-Commerce Brands

Awareness, Brand, Programmatic /

Our CMO, Julianne Martin was part of an “Ask Me Anything” event on Slack with Sharehouse. Here are the questions asked by business owners and marketers about programmatic advertising. What are the common mistakes marketers and brands are making with programmatic advertising? Use the same KPIs for every type of strategy, or old KPIs. It’s

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Podcast Edition: Insights From Building a Programmatic Advertising Agency

Awareness, Brand, Experts, Programmatic, Small Business /

Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast  “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring

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programmatic advertising for recruitment

4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants

Marketing, Recruitment, Targeting /

Performance-based programmatic ads are becoming an impactful and widely-adopted tool for marketing companies and their clients throughout the world, but it seems that it hasn’t had the same effect in the world of Recruitment Marketing. So, you may be asking yourself, what are strategic options for programmatic advertising for recruitment and job industry? HELPING EMPLOYERS

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Programmatic Trends 2021

Infographic: Programmatic Advertising Trends From 390,000 Multi-Channel Campaigns

Programmatic, Trends /

Above The Fold and our programmatic partners ran over 390,000 campaigns last year. Our clients ran targeted campaigns across the web, apps, audio and streaming tv platforms with engaging ad formats. The goal of Above The Fold in every campaign we run is to: Deliver as many relevant impressions as possible Pair precision targeting with

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3 Ways to Utilize Native Advertising to Increase Purchase Intent

Ads, Native, Targeting /

Market to Your Target Audience on a More Personalized Level  Native Advertising is an integrated ad experience that you need to jump on if you’re looking to diversify how you’re reaching your customer persona. Native ads are content-based ads that match the form and function of whatever platform the advertisement may appear on. With the

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