CTV

Digital Marketing graphics

Programmatic Advertising That Turns Awareness Into Action

Ads, Connected TV, Digital Marketing, Marketing, Performance, Programmatic, Targeting /

National scale. Local relevance. Measurable performance gains. Most marketers today understand the importance of reaching the right audience. But in a fragmented media landscape—where users bounce between streaming platforms, websites, mobile apps, and audio—it’s no longer enough to simply “show up” everywhere. The real challenge is turning that visibility into action. That’s exactly what Above […]

Programmatic Advertising That Turns Awareness Into Action Read More »

Jessica Chase on marketing podcast

Podcast Edition: Business, Resilience, and Marketing That Connects

Ads, Connected TV, Digital Marketing, Marketing, Programmatic, Targeting /

In a recent episode of the Give a Sit Podcast, hosted by Wes Israelsson, Jessica Chase, founder of Above the Fold, joins the conversation from Snowbird Mountain in Utah for a unique, outdoor discussion on resilience, growth, and building a meaningful career. Unlike a traditional studio interview, Give a Sit blends business conversations with real-world

Podcast Edition: Business, Resilience, and Marketing That Connects Read More »

CTV Podcast Appearance

Podcast Edition: Smarter Growth with Programmatic Advertising & CTV

Ads, Connected TV, Digital Marketing, Marketing, Programmatic, Targeting /

In a recent episode of the Blue Forge Marketing Podcast, our CEO, Jessica Chase, joined the team at Blue Forge Marketing to discuss how programmatic advertising and Connected TV (CTV) are helping businesses—especially home service contractors—drive more efficient, scalable growth. With over 20 years of experience, Jessica shares a practical, results-focused perspective on how modern advertisers

Podcast Edition: Smarter Growth with Programmatic Advertising & CTV Read More »

The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback

Ads, Analytics, Behavioral Targeting, Connected TV, Data Targeting, Digital Marketing, Display, Programmatic /

In the fast-paced world of digital advertising, even the most successful companies can encounter unexpected challenges. The Trade Desk, a prominent demand-side platform (DSP), recently faced such a challenge when it reported a revenue shortfall for the fourth quarter of 2024—its first miss since going public in 2016. This development has raised concerns among investors

The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback Read More »

Podcast Edition: Smart Ads, Bigger Impact: How Programmatic Advertising Transforms Marketing

Ad Formats, Ads, Analytics, Awareness, Connected TV, Data Targeting, Digital Marketing, Marketing, Programmatic, Real-Time Bidding, Real-Time Bidding, SSPs, Uncategorized /

Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and

Podcast Edition: Smart Ads, Bigger Impact: How Programmatic Advertising Transforms Marketing Read More »

From the Field to the Screen: Programmatic and CTV’s Big Win in Sports

Audience Targeting, Connected TV, Data Targeting, Experts, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding, Small Business, Targeting /

Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports

From the Field to the Screen: Programmatic and CTV’s Big Win in Sports Read More »

Drive More Customers with Connected TV and Smart Marketing

Audience Targeting, Connected TV, Data Targeting, Digital Marketing, Marketing, Measurement, Programmatic, Real-Time Bidding, Targeting /

As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels

Drive More Customers with Connected TV and Smart Marketing Read More »

The Future of CTV: Powered by Commerce Media Data

Analytics, Artificial Intelligence, Audience Targeting, Connected TV, Data Targeting, Demographic, Digital Marketing, Marketing, Programmatic, Targeting /

The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights

The Future of CTV: Powered by Commerce Media Data Read More »

Elevating LG Display’s OLED TV Brand Awareness Through a Data-Driven CTV Campaign

Ads, Connected TV, Programmatic /

Introduction Facing a decline in global demand for new televisions, LG Display found itself at a crossroads, seeking smarter and more effective advertising solutions to promote its OLED TVs. In an era where traditional advertising methods have become less effective, LG Display turned to The Trade Desk for a data-driven Connected TV (CTV) strategy. This

Elevating LG Display’s OLED TV Brand Awareness Through a Data-Driven CTV Campaign Read More »

Move Over For CTV! Social Media and Google Growth Is Slowing in Political Ads

Uncategorized /

In the fast-paced world of political advertising, there’s a new star rising rapidly, and it’s not social media or Google—it’s Connected TV (CTV). As we dive deeper into the digital age, how political campaigns connect with voters is evolving, and CTV is leading the charge into the 2024 election cycle. The Shift to CTV While

Move Over For CTV! Social Media and Google Growth Is Slowing in Political Ads Read More »