We’re excited to share that Jessica Chase, CEO of Above the Fold, recently appeared on Agentic Shift, hosted by David Rodnitzky—founder of 3Q Digital and a leading advisor to marketing agency founders. In this episode, Jessica dives into the transformative impact of programmatic advertising on modern marketing strategy. Agentic Shift is a go-to resource for […]
Podcast Edition: Agentic Shift with David Rodnitzky Read More »
Programmatic advertising has revolutionized digital marketing over the past decade, enabling brands to reach audiences with unprecedented precision and scale. Yet, as we move through 2025, the programmatic landscape is undergoing one of its most significant transformations ever. Driven by evolving privacy regulations, technological innovation, and shifting market dynamics, the future of programmatic advertising promises
How Programmatic Advertising Is Evolving in 2025 (And What It Means for Your Brand) Read More »
In today’s fast-changing digital marketing landscape, companies are transforming how they plan, execute, and optimize campaigns using AI. But AI’s real power lies in enhancing human creativity and strategy, not just automation. The Trade Desk embraces this synergy, using AI as a collaborative tool rather than a replacement. Its AI, Koa™, helps marketers identify valuable
The AI Co-Pilot Elevates Marketing Performance Read More »
Disclaimer: Tariff regulations are subject to frequent changes, and their economic impact can vary based on timing and scope. While the insights shared in this post reflect current trends and programmatic opportunities, some details may shift as new tariffs are introduced or revised. The overarching strategies remain relevant, though specific outcomes may differ depending on the
Why CTV and Digital Audio Are the Safest Bets for Advertisers Amid 2025 Tariffs Read More »
In the fast-paced world of digital advertising, even the most successful companies can encounter unexpected challenges. The Trade Desk, a prominent demand-side platform (DSP), recently faced such a challenge when it reported a revenue shortfall for the fourth quarter of 2024—its first miss since going public in 2016. This development has raised concerns among investors
The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback Read More »
Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and
Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports
From the Field to the Screen: Programmatic and CTV’s Big Win in Sports Read More »
As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels
Drive More Customers with Connected TV and Smart Marketing Read More »
Key Takeaways Spotify has introduced a new platform, developed in collaboration with The Trade Desk, that allows advertisers to connect directly with its advertising inventory. Above The Fold has access to this platform, which simplifies the advertising process on Spotify and helps reduce costs. The new system caters to providing accessibility to Spotify inventory using
Spotify’s New Ad Exchange: A Game Changer for Digital Advertising Read More »
The deprecation of cookies has upended the world of digital marketing, and the ripple effects are undeniable. Marketers relying on Google Analytics (GA4) for tracking have grappled with a system many describe as “clunky” at best. The shift has forced teams to rethink how they gather and interpret performance data, often turning to back-end systems
