Gabe Rehmer

Hi, I’m Gabe Rehmer, a business student at the University of Utah studying Marketing. I’m passionate about digital strategy, consumer behavior, and finding innovative ways to connect brands with their audiences. I love staying up to date on the latest marketing trends, networking with industry professionals, and applying what I learn to real-world projects.

From the Field to the Screen: Programmatic and CTV’s Big Win in Sports

Audience Targeting, Connected TV, Data Targeting, Experts, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding, Small Business, Targeting /

Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports […]

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Drive More Customers with Connected TV and Smart Marketing

Audience Targeting, Connected TV, Data Targeting, Digital Marketing, Marketing, Measurement, Programmatic, Real-Time Bidding, Targeting /

As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels

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Spotify’s New Ad Exchange: A Game Changer for Digital Advertising

Ads, Marketing, Programmatic, Spotify Ad Exchange, SSPs, Targeting /

Key Takeaways Spotify has introduced a new platform, developed in collaboration with The Trade Desk, that allows advertisers to connect directly with its advertising inventory. Above The Fold has access to this platform, which simplifies the advertising process on Spotify and helps reduce costs. The new system caters to providing accessibility to Spotify inventory using

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Navigating the Post-Cookie World: Why Marketing Mix Modeling is the Key to Holistic Performance Tracking

Uncategorized /

The deprecation of cookies has upended the world of digital marketing, and the ripple effects are undeniable. Marketers relying on Google Analytics (GA4) for tracking have grappled with a system many describe as “clunky” at best. The shift has forced teams to rethink how they gather and interpret performance data, often turning to back-end systems

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Podcast Edition: Programmatic Media Unleashed with Jessica Chase | The Strategic Expert Show

Marketing, Programmatic, Targeting /

We’re excited to announce that Jessica Chase, CEO of Above the Fold, recently joined The Strategic Expert Show, hosted by Matthew Aston of Millionaire Makers. In the latest episode, titled “Programmatic Media Unleashed with Jessica Chase,” Jessica shares her deep insights into the world of programmatic media and how this approach can transform digital advertising.

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The Evolution of Ad Spending: A Closer Look at US Offline vs. Online Ad and Marketing Trends for 2023 & 2024

Ad Formats, Analytics, Demographic, Digital Marketing, Experts, Performance, Programmatic, Targeting /

In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite

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Podcast Edition: From High School Hoops to Programmatic Advertising With Jessica Chase

Audience Targeting, Measurement, Programmatic, Targeting /

Above The Fold’s Co-Founder & CEO Jessica Chase recently appeared on The Digital Revolution Podcast hosted by Eli Adams. In this insightful episode, Jessica dives into the key trends, technologies, and strategies driving innovation in programmatic marketing. With a focus on how brands can stay agile and impactful in a fast-evolving landscape, this conversation is

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The Impact of Google’s Search Ruling on Advertisers and the Future of Digital Advertising

Ads, Marketing, Programmatic, Targeting /

The recent ruling regarding Google Search has stirred conversations across the digital marketing and advertising industries, signaling potential shifts in the digital advertising landscape. Google’s influence on the way we navigate the internet is undeniable. As the dominant search engine, it is a gateway for millions of users seeking information, products, and services daily. However,

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Oracle Exits the Advertising Business: Implications and Industry Shifts

Data Targeting, Marketing, Programmatic /

The digital advertising landscape has undergone significant transformations over the years, driven by technological advancements and shifting consumer behaviors. One of the most critical changes recently came from Oracle, which announced its exit from the advertising business. This decision marks a pivotal moment in the industry and has implications for companies relying on Oracle’s advertising

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Understanding Programmatic Advertising: A Comprehensive Guide

Ads, Data Targeting, Marketing, Programmatic, Real-Time Bidding, SSPs /

Introduction: In today’s fast-paced digital marketing world, programmatic advertising has become vital for reaching the right audience at the right time. Programmatic, which automates the buying and selling digital ad space, has transformed the industry by making ad campaigns more efficient, precise, and scalable. Unlike traditional methods, which often involve time-consuming negotiations and broad targeting,

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